Knowing the Difference between an Idea and an Opportunity
Learn the difference between an idea and opportunity and identify the traits needed to be a successful entrepreneur.
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CertificationView course modules
This course begins by teaching you how to recognise the difference between an idea and an opportunity. You will learn that ideas are simply innovations or thoughtful inventions of a new product/service or an improvement of an already existing product/service. Opportunity comes as a result of a gap in productivity, thus, ideas help to fill up an opportunity. You will also learn that leaders have to be dynamic and evolve with the company as it grows.
Building a successful business demands a lot from an entrepreneur. You need to see and recognise where improvements can be made and know when help is needed. You will learn that entrepreneurs generate many ideas but only some become real opportunities. This course will also discuss how to get into a good marketing position to evolve from being a small company to a worldwide phenomenon. You will also learn that success is often a partnership between ideas and opportunities which work together to bring the final product to fruition.
Tom Byers will help you get a new look at important factors which are not always considered when running a successful business. Upon the completion of this course, you will gain a better understanding of what to consider when building a company, look into the traits needed to be a successful entrepreneur, and what a marketing model can achieve in the case of a startup company. Check out this course and get useful guidance on building your own start-up business.
Module 1: Knowing the Difference between an Idea and an Opportunity
Difference Between an Idea and an Opportunity
Why do Ventures Require Dynamic Leaders?
Role of Context in High-Tech Venturing
Market Positioning and the Importance of Partnerships
Purpose of a Business Plan
Importance of Cash Flow
What are the Essentials of the Venture Finance Process?
Characteristics of Entrepreneurs
Role of Ethics in High-Tech Entrepreneurship
Module 2: Difference between an Idea and an Opportunity Assessment
Learning outcomes: - Understanding of considerations of building a company; - Examine what traits are needed to be a successful entrepreneur; - What a marketing model can achieve in the case of a start-up company.
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
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