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Knowing the Difference between an Idea and an Opportunity

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Knowing the Difference between an Idea and an Opportunity
  • Description
  • Outcome
  • Certification
  • Building a successful business demands lots of qualities in an entrepreneur. Examples are the skill to see and recognise where improvements can be made, and knowing when help is needed to look after certain aspects of a business.

    In this course, Tom Byers, a professor at Stanford University, sets out to distinguish between good and not so good entrepreneurs based on the decisions or principles they adhered to during the initial growth phase of their start-up companies. In particular, he reviews the importance of being able to distinguish between an idea and an opportunity. Entrepreneurs generate many ideas but only some become real opportunities for their business. He discusses how a business can get into a good marketing position and get over the chasm from being a small company to a worldwide phenomenon. He also explains how success is often a partnership between ideas and opportunities which work together to bring the final product to fruition.

    This course will be of great interest to entrepreneurs looking for some guidance on building their own start-up business and to all business professionals who would like a new look at important factors which are not always considered when running a successful business.

  • Learning outcomes: - Understanding of considerations of building a company; - Examine what traits are needed to be a successful entrepreneur; - What a marketing model can achieve in the case of a start-up company.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to celebrate and share your success. It is:

    • Ideal to include with CVs, job applications and portfolios
    • A way to show your ability to learn and achieve high results


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