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Introduction to Sales Management

Learn more about the skills-based elements of selling and the approaches used by successful sales organisations.

Free Course
By taking this free Introduction to Sales Management course, you can learn the key skills needed to be effective in sales. While using traditional selling tenets as its foundation and teaching you the role of sales in everyday life, this course adapts these concepts to the rapidly changing world of business, including the use of Twitter, LinkedIn, Facebook, blogs, wikis, and other interactive ways of connecting with customers.





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Personal selling is the process of interacting one-on-one with someone to provide information that will influence a purchase or action. Successful selling is not something you do “to” a customer, it's something you do “with” them. This course will first teach you the role of selling in everyday life, in the economy, and in an organization. It will discuss the characteristics required to be successful in sales and teach you how to create a résumé and cover letter. Different types of selling channels and selling environments will also be covered.

To be successful in selling, you have to make it personal. People do business with people, not companies. This course will teach you about consultative selling, which is more than simply building rapport. It is the X factor, the intangible element that makes a customer choose your product or service. You will study how networking builds relationships and businesses. The concept of adaptive selling and the role of relationships and networking will also be discussed. Lastly, you will learn how to use the social style matrix to boost your sales.

This course will help you excel in the field of sales by teaching you effective methods of relationship selling. Once you have learned how to make a personal connection and a strong relationship with your customers, success is not far behind. What's more? Job seekers will learn how to define their personal brand and more effectively sell themselves to get the job they want. So why wait? Check out the course today, and start learning all this valuable knowledge in just a few short hours.

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