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Introduction to Sales Management

Free Course
Learn more about the skills-based elements of selling and the approaches that successful sales organisations employ.




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Learn the key skills involved in selling by studying the course Introduction to Sales Management. While using the traditional selling tenets as its foundation, the course adapts the concepts to the rapidly changing world of business, including the use of Twitter, LinkedIn, Facebook, blogs, wikis, and other interactive ways of connecting with customers. The course introduces the role of sales in everyday life and how selling is also vital in all aspects of business. You will learn about how selling plays a role in your purchase decision about the products and services that you buy (and concepts and causes that you believe in). You will also gain an understanding about how Internet-based tools such as forums, social networks like Facebook, MySpace, and Twitter, along with Web sites, live chat, and other interactive features allow customers to participate in the sales process no matter what they are buying. 

Defining your personal brand to create a framework for the way you sell yourself to get the job you want is also covered. Next, you will learn about which personal characteristics and talents are best suited to sales, which industries or sales positions you might work in, and how you can be successful in the profession. You will gain an understanding of the differences between business-to-business, business-to-consumer, Personal selling and direct selling. You will also learn about how to craft your résumé and cover letter in a way that tells prospective employers what your personal brand has to offer, in a concise and compelling way, through the use of objectives, headings and bullet points.

Finally, you are introduced to the methods of relationship selling and how making a personal connection with the customer is vital. You will learn about customer relationship management tools and how they are used to organise all of a customer’s interactions as well as adaptive selling, which allows you to truly listen, understand the customer’s needs and adapt your conversation and presentation accordingly. You will also gain an understanding of networking which is an important part of the business world and an even more vital part of sales, and how building strong relationships with customers is an excellent way to build your network.

The course will be ideal for sales professionals or entrepreneurs or anyone with an interest in sales and customer satisfaction. This course will also be of great interest to existing sales personnel who are looking to up-skill their capabilities and for entrepreneurs or business professionals who are new to a sales or customer relationship role.

After completing this course you will be able to: - Explain the role of selling in everyday life; - Define the role of selling in the economy; - Explain the role of selling in an organization; - List the characteristics of a brand; - Identify the differences between sales and marketing; - Define your personal brand; - Explain the characteristics required to be successful in sales; - Define the different types of selling channels and selling environments; - Arrange your education and experience to create a résumé and cover letter; - Explain how networking builds relationships and businesses; - Explain the concept of adaptive selling; - Discuss how the social style matrix can help to be more effective in sales; - Explain the role of relationships and networking in your job search.

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.


Course Reviews

Baljit D.
one year ago
Baljit D.

It was a very interesting and valuable course

Kisai K.
one year ago
Kisai K.

it's beneficial, people should get to know the basics of sales

Nataliya C.
one year ago
Nataliya C.

Useful information for the beginner

Azhar Habib M.
one year ago
Azhar Habib M.

I just cant express my feelings , its just awesome and I am ready to do more courses with Alison....

Khant Ko Ko K.
one year ago
Khant Ko Ko K.

greatest course ever!

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