Introduction to Sales Management
Learn more about the skills-based elements of selling and the approaches used by successful sales organisations.
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Personal selling is the process of interacting one-on-one with someone to provide information that will influence a purchase or action. Successful selling is not something you do “to” a customer, it's something you do “with” them. This course will first teach you the role of selling in everyday life, in the economy, and in an organization. It will discuss the characteristics required to be successful in sales and teach you how to create a résumé and cover letter. Different types of selling channels and selling environments will also be covered.
To be successful in selling, you have to make it personal. People do business with people, not companies. This course will teach you about consultative selling, which is more than simply building rapport. It is the X factor, the intangible element that makes a customer choose your product or service. You will study how networking builds relationships and businesses. The concept of adaptive selling and the role of relationships and networking will also be discussed. Lastly, you will learn how to use the social style matrix to boost your sales.
This course will help you excel in the field of sales by teaching you effective methods of relationship selling. Once you have learned how to make a personal connection and a strong relationship with your customers, success is not far behind. What's more? Job seekers will learn how to define their personal brand and more effectively sell themselves to get the job they want. So why wait? Check out the course today, and start learning all this valuable knowledge in just a few short hours.
Module 1: Success in Sales
Power of Selling
Selling-Economy and Company
Power of Your Personal Brand
Module 2: Choose Your Path
Sales Channels and Environments
Resume and Cover Letter
Module 3: Relationship Selling
Module 4: Introduction to Sales Management Assessment
After completing this course you will be able to: - Explain the role of selling in everyday life; - Define the role of selling in the economy; - Explain the role of selling in an organization; - List the characteristics of a brand; - Identify the differences between sales and marketing; - Define your personal brand; - Explain the characteristics required to be successful in sales; - Define the different types of selling channels and selling environments; - Arrange your education and experience to create a résumé and cover letter; - Explain how networking builds relationships and businesses; - Explain the concept of adaptive selling; - Discuss how the social style matrix can help to be more effective in sales; - Explain the role of relationships and networking in your job search.
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