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Introduction to Modern Retailers and Consumers

Free Course
Learn about retail formats and the consumers of today.
  • Duration

    1-2 Hours
  • Assessment

  • Certification

  • Responsive





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The retail industry has gone through drastic changes since the general stores and the mail-order catalogs of yesteryear, it now faces major competition in the form of e-commerce and online retailing. The course Introduction to Modern Retailers and Consumers teaches you about the modern retail formats that exist in the retailing world of today and you will be introduced to how consumers shop in the 21st century.

The course begins by introducing you to the variety of retail formats that exist today such as department stores, chain stores, franchises, to low cost discount stores and warehouse-style retail stores. The course then looks at ways traditional retailers have had to rethink their business models and why they introduced new retail archetypes such as lowest cost, convenience-location, convenience-pre selection, and platform operator. This is followed by a case study that analyses modern consumer behaviour, including a discussion on the continued relevance of brick-and-mortar stores.

This course will be of great interest to professionals working in the retail industry who would like to learn more about modern retail formats and consumer behaviour.

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After completing this course you will be able to:

  • Identify the different types of retail stores.
  • Explain how the emergence of the internet has changed retail.
  • Define and explain the four retail archetypes.
  • Explain why the in-store experience is still essential to shoppers.
  • Define and describe the different demographics of shoppers.

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

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Course Reviews

Sudaba O.
one year ago
Sudaba O.

that was amazing i have learned much more than i expect.

Kevin Karel P.
one year ago
Kevin Karel P.

great course

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