Online Course on Modern Retail and the Consumer | Alison

Introduction to Modern Retailers and Consumers

Learn about retail formats and the consumers of today with this free online course on Retailers and Consumers.

Free Course
This free online modern retailers and consumer course will teach you about how emergences in modern technology have changed where consumers get their information, and how consumers shop. This course will teach you about the drastic turn which the retail industry has made from the general stores and the mail-order catalogs of yesteryear, and the challenges and opportunities confronting retailers with the popularisation of online retailing.
  • Duration

    1.5-3 Hours
  • Assessment

  • Certification

  • Responsive






View course modules


This free online course will give you a solid introduction to the different types of retail formats that exist today. These include department stores, chain stores, franchises, low-cost discount stores, and warehouse-style retail stores. You will then look at the ways traditional retailers have had to rethink their business models and why they introduced new retail archetypes that appeal to all types of people such as lowest cost, convenience-location, convenience-pre selection, and platform operator.

You will then look into a case study that analyses modern consumer behaviour and study the continued relevance and importance of brick-and-mortar stores. You will learn why these traditional street-side retail shops that are rented out by businesses to be able to offer physical products and services to their customers face-to-face are still essential to shoppers. Lastly, the Modern Retailers and Consumers online course will cover the different demographics of shoppers and their buying habits.

Every business owner and manager dreams of massive foot traffic heading into their establishments. However, it takes more than just a retail store and merchandise to get those sales running; you also need research and training. This retail business course will give you the understanding of modern retail formats and consumer behaviour that will help you bring your business to the next level. So, check out the course today, and keep moving forward!

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Learning Outcomes

After completing this course you will be able to:

  • Identify the different types of retail stores.
  • Explain how the emergence of the internet has changed retail.
  • Define and explain the four retail archetypes.
  • Explain why the in-store experience is still essential to shoppers.
  • Define and describe the different demographics of shoppers.


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
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All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.



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