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Introduction to Modern Retailers and Consumers

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Introduction to Modern Retailers and Consumers
  • Description
  • Outcome
  • Certification
  • The retail industry has gone through drastic changes since the general stores and the mail-order catalogs of yesteryear, it now faces major competition in the form of e-commerce and online retailing. The course Introduction to Modern Retailers and Consumers teaches you about the modern retail formats that exist in the retailing world of today and you will be introduced to how consumers shop in the 21st century.

    The course begins by introducing you to the variety of retail formats that exist today such as department stores, chain stores, franchises, to low cost discount stores and warehouse-style retail stores. The course then looks at ways traditional retailers have had to rethink their business models and why they introduced new retail archetypes such as lowest cost, convenience-location, convenience-pre selection, and platform operator. This is followed by a case study that analyses modern consumer behaviour, including a discussion on the continued relevance of brick-and-mortar stores.

    This course will be of great interest to professionals working in the retail industry who would like to learn more about modern retail formats and consumer behaviour.

  • After completing this course you will be able to:

    • Identify the different types of retail stores.
    • Explain how the emergence of the internet has changed retail.
    • Define and explain the four retail archetypes.
    • Explain why the in-store experience is still essential to shoppers.
    • Define and describe the different demographics of shoppers.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to celebrate and share your success. It is:

    • Ideal to include with CVs, job applications and portfolios
    • A way to show your ability to learn and achieve high results

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