The retail industry has gone through drastic changes since the general stores and the mail-order catalogs of yesteryear, it now faces major competition in the form of e-commerce and online retailing. The course Introduction to Modern Retailers and Consumers teaches you about the modern retail formats that exist in the retailing world of today and you will be introduced to how consumers shop in the 21st century.
The course begins by introducing you to the variety of retail formats that exist today such as department stores, chain stores, franchises, to low cost discount stores and warehouse-style retail stores. The course then looks at ways traditional retailers have had to rethink their business models and why they introduced new retail archetypes such as lowest cost, convenience-location, convenience-pre selection, and platform operator. This is followed by a case study that analyses modern consumer behaviour, including a discussion on the continued relevance of brick-and-mortar stores.
This course will be of great interest to professionals working in the retail industry who would like to learn more about modern retail formats and consumer behaviour.
After completing this course you will be able to:
- Identify the different types of retail stores.
- Explain how the emergence of the internet has changed retail.
- Define and explain the four retail archetypes.
- Explain why the in-store experience is still essential to shoppers.
- Define and describe the different demographics of shoppers.
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certification for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.