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Diploma in Web Business Development and Marketing

Gain a strong knowledge of website design and successfully publish your own website with this web development course.

Digital Marketing
Free Course
In today's world, having a great website that directly connects with your target audience is essential for the success of any ambitious business. This diploma course from Alison will clearly guide you through the initial steps of setting up a website for your business, from choosing a web hosting account for your site through to registering your domain name, to finally creating a website that is user-friendly and suitable to your business.

Description

Modules

Outcome

Certification

View course modules

Description

Setting up a website can be complicated and overwhelming. This free web design and development course aims to make the process simple and even enjoyable. The lessons here will first cover the essential tools for building a website including HTML and Cascading Style Sheets (CSS). You will then be given a strong understanding of the images, text, and colour aspects of a website. Next, you will be shown how to index your site successfully.

The course will then get into some really exciting stuff, showing you the most effective ways to make money from your website through web marketing. You will also learn how to use social media to help build your business and increase traffic to your site. Next, you will be given an understanding of what affiliate and email marketing are, how to use autoresponders to automatically answer emails for you, and how to create confirmation emails and messages in AWeber. 

Starting a business takes a lot of hard work and patience, but thanks to modern technology your goals are just a few clicks away. The Diploma in Web Business Development and Marketing is ideal for anyone who has always wanted to set up a website for their business, and is also a great course to check out for those with a desire to have a career in web development and design. So check out the course now, and start getting your next website up and running.

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Modules

Module 1: Introduction to Building a Website

Module 2: What are Domain Names and Hosting Accounts

Module 3: How to Create Web pages

Module 4: Images, Links and Formatting Explained

Module 5: How to Publish Your Web page

Module 6: HTML Coding - Create Web pages

Module 7: Cascading Style Sheets - How to Style Web Pages

Module 8: Using Adobe Dreamweaver CS3 to Create Web Pages and Websites

Module 9: Indexing a Website on Google Webmaster

Module 10: Introduction to the Web

Module 11: Explaining Autoresponders and Email Marketing

Module 12: How to Build a List Using Autoresponders

Module 13: Increase Website Traffic Using Affiliate Marketing

Module 14: Create Your Personal Profile on Facebook

Module 15: Creating your Facebook LIKE Page

Module 16: How to Increase Traffic to LIKE Pages

Website Development Tools Assessment

Create a Business Website Assessment

Building Your Web Business Assessment

Marketing Your Web Business Assessment

Final Assessment

Learning Outcomes

Upon completion of this course you will be able to: - Create a website; - Understand web design concepts such as domain name, hosting, nameservers and web editors; - Demonstrate a good knowledge of images, text and the colour aspects of a website; - Publish your website; - Understand HTML, Cascading Style Sheets, Dreamweaver; - Index your website successfully; - Identify different ways to make money from your website; - Use autoresponders to automatically answer emails for you; - Create confirmation emails and messages in AWeber; - Discuss affiliate marketing; - and increase traffic to your website.

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive to you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Diploma courses:

Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma that is posted to you (with FREE standard shipping worldwide)
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame that is posted to you (with FREE standard shipping worldwide)

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

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