Having a business presence on the Internet has become a necessity in today’s world. This diploma course from Alison will guide learners through the initial steps of setting up an online business, from choosing a web hosting account for your site through registering your domain name. The course will then explore some of the essential tools in building your site, including HTML, Cascading Style Sheets (CSS), and Adobe Dreamweaver. Also covered are affiliate and e-mail marketing, as well as the use of social media such as Facebook to help build your business. The Diploma in Web Business Development and Marketing is ideal for anyone who always wanted to set up a Web business but felt they lacked the skills, or for those with a desire to further their understanding of how online businesses work.
Upon completion of this course you will be able to: - Create a website; - Understand web design concepts such as domain name, hosting, nameservers and web editors; - Demonstrate a good knowledge of images, text and the colour aspects of a website; - Publish your website; - Understand HTML, Cascading Style Sheets, Dreamweaver; - Index your website successfully; - Identify different ways to make money from your website; - Use autoresponders to automatically answer emails for you; - Create confirmation emails and messages in AWeber; - Discuss affiliate marketing; - and increase traffic to your website.
All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma or Certificate.

Having an official Alison document is a great way to celebrate and share your success. It is:
- Ideal to include with CVs, job applications and portfolios
- A way to show your ability to learn and achieve high results

Modules List( 21 )

CREATE A BUSINESS WEBSITEIn these modules Chris F...
Module
1 Introduction to Building a Website
- Introduction to building a Website
  
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- Course contents
  
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- How do Web pages work
  
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- Terminology
  
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Module
2 What are Domain Names and Hosting Accounts
- How to choose a domain name
  
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- Purchase a domain name Part 1
  
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- Purchase a domain name Part 2
  
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- What are Hosting accounts
  
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- Purchasing your hosting account
  
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- Confirm your hosting account
  
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- What are Nameservers
  
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- How to change nameservers
  
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Module
3 How to Create Web pages
- What is a Web editor
  
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- How to obtain a free Web editor
  
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- A review of the Web editor
  
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- The Index page explained
  
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- The importance of the project folder
  
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- How to save files correctly
  
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- How to format text
  
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Module
4 Images, Links and Formatting Explained
- Links explained
  
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- Creating links Part 1
  
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- Creating links Part 2
  
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- Format a Web page correctly
  
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- Add colour to Web page
  
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- Images explained
  
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- How to obtain images
  
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- How to resize images
  
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- Free image resizing software
  
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- How to save images correctly
  
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- Inserting images into a Web page
  
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- Align text and images correctly
  
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- Align text in a table correctly
  
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Module
5 How to Publish Your Web page
- Introduction to Publishing your Web pages
  
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- How to publish your first Web page
  
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- Three common publishing problems
  
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- The publishing process Part 1
  
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- The publishing process Part 2
  
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- Create a second Web page
  
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- Create a third Web page
  
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- How to link Web pages together
  
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- What are autoresponders
  
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- How to use templates
  
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- Conclusion
  
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Extra Resources View Resource
Create a Business Website Assessment
- Create a Business Website Assessment
- Create a Business Website Assessment
  
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WEB PAGE and WEBSITE DEVELOPMENT TOOLS
Module
6 HTML Coding - Create Web pages
- Basic HTML for creating and editing a Web page
  
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Module
7 Cascading Style Sheets - How to Style Web Pages
- CSS - Styles and style sheets
  
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- Styling the Web page background
  
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- How to style fonts
  
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- What are selectors
  
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- Pseudoclasses and pseudoelements
  
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- What is inheritance and the cascade
  
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Module
8 Using Adobe Dreamweaver CS3 to Create Web Pages and Websites
- Introduction to Dreamweaver
  
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- More Dreamweaver features
  
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- Advanced features of Dreamweaver
  
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Module
9 Indexing a Website on Google Webmaster
- How to index a Web site using Google Webmaster
  
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Website Development Tools Assessment
- Website Development Tools Assessment
- Website Development Tools Assessment
  
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BUILDING YOUR WEB BUSINESSIn these modules Chris ...
Module
10 Introduction to the Web
- How to approach this course
  
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- Image and file sizes explained
  
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- Resizing images Part 1
  
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- Resizing images Part 2
  
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- How do Web sites work
  
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- How to download files for the Web site
  
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Module
11 Explaining Autoresponders and Email Marketing
- How to publish additional Web pages
  
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- What are autoresponders
  
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- Making money from your Web site
  
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- Where to obtain content for free eBooks
  
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- Creating and publish your free eBook
  
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Module
12 How to Build a List Using Autoresponders
- What is the purpose of a squeeze page
  
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- How to use autoresponders
  
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- Create the confirmation email
  
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- How to upload the Thank You and download pages
  
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- How to create messages in AWeber
  
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Module
13 Increase Website Traffic Using Affiliate Marketing
- Introduction to affiliate marketing
  
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- How to create a confirmation page
  
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- Use AWeber to create further messages
  
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- How to increase Web site traffic
  
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- More about Web site traffic
  
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- Concluding remarks
  
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Extra Resources View Resource
Building Your Web Business Assessment
- Building Your Web Business Assessment
- Building Your Web Business Assessment
  
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MARKETING YOUR WEB BUSINESS In Module 15 Chris Fa...
Module
14 Create Your Personal Profile on Facebook
- Introduction
  
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- Understanding Facebook
  
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- What are the WALL and NEWS FEED
  
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- Facebook in more depth
  
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- Explaining the difference between Business and Personal Profile
  
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- How to create your Personal Profile
  
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- How to configure your Personal Profile
  
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- Create your Facebook Username
  
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- Implement Facebook Privacy Settings
  
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- Facebook Notifications explained
  
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- Describe your likes and interests
  
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- More detail about the WALL
  
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- How to find friends using email
  
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- How to find friends using Groups
  
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- Friends - Connecting With Individuals
  
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- How to accept Friend requests
  
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- Why you should post regularly on your WALL
  
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Module
15 Creating your Facebook LIKE Page
- Introduction to LIKE Pages
  
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- What is a LIKE Page?
  
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- LIKE Pages vs Personal Profile
  
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- Examples of a LIKE Page
  
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- The LIKE Button
  
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- The Anatomy of a LIKE Page
  
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- Create your LIKE page
  
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- Adding Images
  
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- LIKE Page Username
  
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- Changing Your Username
  
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- Your Welcome Page
  
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- Introduction To Iframes
  
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- Creating An Iframe
  
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- Configuring the Default Landing Page
  
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- Using The Iframe Templates
  
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- Configuring the Templates - Part 1
  
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- Configuring the Templates - Part 2
  
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- Using a Video Iframe Template
  
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- Editing Your Iframe Template
  
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- Renaming Your Iframe Tab
  
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- Module 3 - Facebook Traffic
  
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Module
16 How to Increase Traffic to LIKE Pages
- Introduction to Facebook Traffic
  
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- Facebook terminology
  
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- How to post as a page and as a Personal Profile
  
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- Examples of Posting As A Page And A Personal Profile
  
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- How to change your page name
  
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- Page name and user name explained
  
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- What are publishing rights
  
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- The Traffic Process
  
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- The importance of engaging content
  
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- How to source content
  
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- Your first visitor
  
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- How to use Google Alerts
  
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- What is Edgerank?
  
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- Introduction to the Pyramid Of Power
  
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- How to build a brand
  
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- Tagging explained
  
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- Tagging Partners
  
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- Introduction to Notes
  
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- How to add a Notes tab
  
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- How to send an update
  
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- A look at Fiverr.com
  
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- Concluding remarks about Facebook traffic
  
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Marketing Your Web Business Assessment
- Marketing Your Web Business Assessment
- Marketing Your Web Business Assessment
  
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END OF COURSE ASSESSMENT
Final Assessment
- Final Assessment
- End of Course Assessment
  
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Facebook iFrame Template Designs View Resource

Diploma in Web Business Development and Marketing

Modules List( 21 )

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