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Diploma in Web Business Development and Marketing
Gain a strong knowledge of website design and successfully publish your own website with this web development course.
Description
Setting up a website can be complicated and overwhelming. This free web design and development course aims to make the process simple and even enjoyable. The lessons here will first cover the essential tools for building a website including HTML and Cascading Style Sheets (CSS). You will then be given a strong understanding of the images, text, and colour aspects of a website. Next, you will be shown how to index your site successfully.
The course will then get into some really exciting stuff, showing you the most effective ways to make money from your website through web marketing. You will also learn how to use social media to help build your business and increase traffic to your site. Next, you will be given an understanding of what affiliate and email marketing are, how to use autoresponders to automatically answer emails for you, and how to create confirmation emails and messages in AWeber.
Starting a business takes a lot of hard work and patience, but thanks to modern technology your goals are just a few clicks away. The Diploma in Web Business Development and Marketing is ideal for anyone who has always wanted to set up a website for their business, and is also a great course to check out for those with a desire to have a career in web development and design. So check out the course now, and start getting your next website up and running.
Start Course NowModules
Module 1: Introduction to Building a Website
Module 2: What are Domain Names and Hosting Accounts
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How to choose a domain name
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Purchase a domain name Part 1
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Purchase a domain name Part 2
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What are Hosting accounts
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Purchasing your hosting account
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Confirm your hosting account
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What are Nameservers
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How to change nameservers
Module 3: How to Create Web pages
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What is a Web editor
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How to obtain a free Web editor
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A review of the Web editor
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The Index page explained
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The importance of the project folder
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How to save files correctly
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How to format text
Module 4: Images, Links and Formatting Explained
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Links explained
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Creating links Part 1
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Creating links Part 2
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Format a Web page correctly
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Add colour to Web page
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Images explained
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How to obtain images
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How to resize images
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Free image resizing software
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How to save images correctly
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Inserting images into a Web page
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Align text and images correctly
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Align text in a table correctly
Module 5: How to Publish Your Web page
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Introduction to Publishing your Web pages
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How to publish your first Web page
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Three common publishing problems
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The publishing process Part 1
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The publishing process Part 2
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Create a second Web page
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Create a third Web page
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How to link Web pages together
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What are autoresponders
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How to use templates
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Conclusion
Module 6: HTML Coding - Create Web pages
Module 7: Cascading Style Sheets - How to Style Web Pages
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CSS - Styles and style sheets
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Styling the Web page background
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How to style fonts
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What are selectors
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Pseudoclasses and pseudoelements
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What is inheritance and the cascade
Module 8: Using Adobe Dreamweaver CS3 to Create Web Pages and Websites
Module 9: Indexing a Website on Google Webmaster
Module 10: Introduction to the Web
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How to approach this course
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Image and file sizes explained
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Resizing images Part 1
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Resizing images Part 2
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How do Web sites work
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How to download files for the Web site
Module 11: Explaining Autoresponders and Email Marketing
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How to publish additional Web pages
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What are autoresponders
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Making money from your Web site
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Where to obtain content for free eBooks
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Creating and publish your free eBook
Module 12: How to Build a List Using Autoresponders
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What is the purpose of a squeeze page
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How to use autoresponders
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Create the confirmation email
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How to upload the Thank You and download pages
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How to create messages in AWeber
Module 13: Increase Website Traffic Using Affiliate Marketing
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Introduction to affiliate marketing
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How to create a confirmation page
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Use AWeber to create further messages
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How to increase Web site traffic
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More about Web site traffic
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Concluding remarks
Module 14: Create Your Personal Profile on Facebook
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Introduction
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Understanding Facebook
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What are the WALL and NEWS FEED
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Facebook in more depth
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Explaining the difference between Business and Personal Profile
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How to create your Personal Profile
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How to configure your Personal Profile
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Create your Facebook Username
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Implement Facebook Privacy Settings
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Facebook Notifications explained
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Describe your likes and interests
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More detail about the WALL
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How to find friends using email
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How to find friends using Groups
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Friends - Connecting With Individuals
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How to accept Friend requests
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Why you should post regularly on your WALL
Module 15: Creating your Facebook LIKE Page
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Introduction to LIKE Pages
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What is a LIKE Page?
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LIKE Pages vs Personal Profile
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Examples of a LIKE Page
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The LIKE Button
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The Anatomy of a LIKE Page
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Create your LIKE page
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Adding Images
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LIKE Page Username
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Changing Your Username
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Your Welcome Page
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Introduction To Iframes
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Creating An Iframe
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Configuring the Default Landing Page
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Using The Iframe Templates
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Configuring the Templates - Part 1
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Configuring the Templates - Part 2
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Using a Video Iframe Template
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Editing Your Iframe Template
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Renaming Your Iframe Tab
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Module 3 - Facebook Traffic
Module 16: How to Increase Traffic to LIKE Pages
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Introduction to Facebook Traffic
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Facebook terminology
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How to post as a page and as a Personal Profile
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Examples of Posting As A Page And A Personal Profile
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How to change your page name
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Page name and user name explained
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What are publishing rights
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The Traffic Process
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The importance of engaging content
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How to source content
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Your first visitor
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How to use Google Alerts
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What is Edgerank?
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Introduction to the Pyramid Of Power
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How to build a brand
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Tagging explained
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Tagging Partners
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Introduction to Notes
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How to add a Notes tab
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How to send an update
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A look at Fiverr.com
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Concluding remarks about Facebook traffic
Website Development Tools Assessment
Create a Business Website Assessment
Building Your Web Business Assessment
Marketing Your Web Business Assessment
Final Assessment
Learning Outcomes
Upon completion of this course you will be able to: - Create a website; - Understand web design concepts such as domain name, hosting, nameservers and web editors; - Demonstrate a good knowledge of images, text and the colour aspects of a website; - Publish your website; - Understand HTML, Cascading Style Sheets, Dreamweaver; - Index your website successfully; - Identify different ways to make money from your website; - Use autoresponders to automatically answer emails for you; - Create confirmation emails and messages in AWeber; - Discuss affiliate marketing; - and increase traffic to your website.
Certification
All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world. Your Alison Diploma is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Diplomas for completed Diploma courses:
Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma, posted to you with FREE shipping
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame, posted to you with FREE shipping
All Diplomas are available to purchase through the Alison Shop. For more information on purchasing Alison Diplomas, please visit our FAQs. If you decide not to purchase your Alison Diploma, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Diploma pricing, please visit our Pricing Page.
