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Diploma in Strategic Management

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Diploma in Strategic Management
  • Description
  • Outcome
  • Certification
  • The course Diploma in Strategic Management introduces you to the concept of how top management can use strategic practices and procedures to achieve major goals and initiatives within an organisation.

    The course begins by explaining what a mission statement is and how clearly stated mission statements add focus to the organization's efforts. You will learn how a strategic plan helps determine long-term decisions including an organization's objectives, goals and course of action. You will learn the difference between operating decisions and strategic decisions and what a strategic management decision process involves. The course then introduces you to the decision making process involved in strategic management. You will learn about important decision making steps, from determining the mission or purpose of an organization to specifying objectives and goals to formulating a strategic plan and through to monitoring, reviewing and evaluating the strategic plan. The course then introduces you important topics in strategic management, such as strategic competitiveness, strategic risk, strategic flexibility, and internal and external analysis and what role they play in the decision making process.

    The course reviews the concept of implementing strategy and describes who will carry out the strategic plan and what should be done to align the company’s operations in a new direction. You will then learn about business functions and the factors differentiating Stage I, II and III companies. The course introduces you to the important issues involved in corporate strategy such as directional strategy, portfolio strategy and parenting strategy. Finally, you will learn about tools and techniques that are used as part of the corporate strategy process.

    This Diploma course will be of great interest to all professionals working in management and who are involved in making strategic decisions, and to all learners who would like to learn more about the role of strategic management in business.

  • Having completed this course you will be able to: - Define strategic management; - Describe the principles of strategic planning; - Describe the Strategic Management Decision Making Process; - Describe the decision making process in Strategic Management; - Describe a conceptual model of corporate planning; - Describe the role of each component of the 7-S Framework. - Define strategic implementation; - Describe who will carry out the strategic plan; - Describe what should be done to to align the company’s operations in the new direction; - Describe the five-step model in the evaluation and control process; - List and describe steps in a Strategy Audit; - Describe guidelines for proper control of strategic planning implementation; - Describe the important issues involved in Corporate Strategy; - Define the role of different matrices (BCG, McKinsey, Shell) with examples.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma or Certificate.

    Having an official Alison document is a great way to celebrate and share your success. It is:

    • Ideal to include with CVs, job applications and portfolios
    • A way to show your ability to learn and achieve high results

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