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Diploma in Strategic Management

Leadership and Management
Free Course
Learn how strategic management practices and procedures can achieve major goals and initiatives within an organisation.
  • Duration

    10-15 Hours
  • Assessment

  • Certification

  • Publisher





View course modules

The course Diploma in Strategic Management introduces you to the concept of how top management can use strategic practices and procedures to achieve major goals and initiatives within an organisation.

The course begins by explaining what a mission statement is and how clearly stated mission statements add focus to the organization's efforts. You will learn how a strategic plan helps determine long-term decisions including an organization's objectives, goals and course of action. You will learn the difference between operating decisions and strategic decisions and what a strategic management decision process involves. The course then introduces you to the decision making process involved in strategic management. You will learn about important decision making steps, from determining the mission or purpose of an organization to specifying objectives and goals to formulating a strategic plan and through to monitoring, reviewing and evaluating the strategic plan. The course then introduces you important topics in strategic management, such as strategic competitiveness, strategic risk, strategic flexibility, and internal and external analysis and what role they play in the decision making process.

The course reviews the concept of implementing strategy and describes who will carry out the strategic plan and what should be done to align the company’s operations in a new direction. You will then learn about business functions and the factors differentiating Stage I, II and III companies. The course introduces you to the important issues involved in corporate strategy such as directional strategy, portfolio strategy and parenting strategy. Finally, you will learn about tools and techniques that are used as part of the corporate strategy process.

This Diploma course will be of great interest to all professionals working in management and who are involved in making strategic decisions, and to all learners who would like to learn more about the role of strategic management in business.

Having completed this course you will be able to: - Define strategic management; - Describe the principles of strategic planning; - Describe the Strategic Management Decision Making Process; - Describe the decision making process in Strategic Management; - Describe a conceptual model of corporate planning; - Describe the role of each component of the 7-S Framework. - Define strategic implementation; - Describe who will carry out the strategic plan; - Describe what should be done to to align the company’s operations in the new direction; - Describe the five-step model in the evaluation and control process; - List and describe steps in a Strategy Audit; - Describe guidelines for proper control of strategic planning implementation; - Describe the important issues involved in Corporate Strategy; - Define the role of different matrices (BCG, McKinsey, Shell) with examples.

All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive to you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Diploma courses:

Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma that is posted to you (with FREE standard shipping worldwide)
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame that is posted to you (with FREE standard shipping worldwide)

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.


Course Reviews

Ali I.
one year ago
Ali I.

thanks Alison for creating the platform

Ammar Z.
one year ago
Ammar Z.

The course is quite interesting with many good and refreshing information

Jay Narayana P.
one year ago
Jay Narayana P.

Excellent course ...very Informative

Yogesh J.
one year ago
Yogesh J.

Excellent course

Odiete L.
2 years ago
Odiete L.

I am so happy, thank you Alison Course

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