Free Online Course Diploma in Strategic Management | Alison

Diploma in Strategic Management

Learn how strategic management practices and procedures can achieve major goals and initiatives within an organization.

Leadership and Management
Free Course
Strategic Management plays a crucial role in management decision-making processes, which makes people with strategic management skills highly valuable employees. In this course, you will learn everything you need to know about strategic management, from strategic flexibility and strategic competitiveness, to internal and external analysis. By the end of the course, you will have gained a respected skillset, and big boost to your résumé.
  • Duration

    10-15 Hours
  • Assessment

  • Certification

  • Publisher






View course modules


This course covers strategic management concepts and how they are utilized by the top management of organizations to achieve their major goals. First, the course covers how a mission statement can be used to focus of an organization’s efforts. Next, you will learn about the decision-making process involved in strategic management and how a strategic plan can be used in the long-term decision-making considerations of organizations. You will then learn about crucial strategic management steps, from forming a mission to specifying objectives of the organization.

The course will then go through important topics including strategic competitiveness, strategic risk, and strategic flexibility, to name a few. By the end of the course, you will be able to describe the role of each component of the 7-S Framework. You will also be able to define strategic implementation and understand who carries out the strategic plan within the organization. This can benefit those who plan to run a business or those who are in top management positions.

This simple and easy to follow course is ideal for those who don’t have a background in strategic management. By the end of the course, you will have gained the confidence to make and implement important decisions benefiting the overall performance of your organization. So get started, and give your strategic management a strong boost today.

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Module 1: Introduction to Strategic Management

Module 2: Understanding Corporate Strategy

Module 3: Business Strategy - Experience Curves and Doom Loops

Module 4: Introduction to the Decision Making Process in Strategic Management

Module 6: Introduction to the 7-S Framework

Module 7: Diploma in Strategic Management - First Assessment

Module 8: Introduction to Implementing Strategy

Module 9: Diversification and Synergy

Module 10: Evaluation of Strategy

Module 11: Introduction to Corporate Strategy

Module 12: Businesses Matrices – BCG Matrix and GE Matrix

Module 13: Businesses Matrices – McKinsey Matrix and Shell Matrix

Module 14: Diploma in Strategic Management - Second Assessment

Module 15: Diploma in Strategic Management - Final Assessment

Module 5: More about the Decision Making Process and Corporate Planning

Learning Outcomes

Having completed this course you will be able to: - Define strategic management; - Describe the principles of strategic planning; - Describe the Strategic Management Decision Making Process; - Describe the decision making process in Strategic Management; - Describe a conceptual model of corporate planning; - Describe the role of each component of the 7-S Framework. - Define strategic implementation; - Describe who will carry out the strategic plan; - Describe what should be done to to align the company’s operations in the new direction; - Describe the five-step model in the evaluation and control process; - List and describe steps in a Strategy Audit; - Describe guidelines for proper control of strategic planning implementation; - Describe the important issues involved in Corporate Strategy; - Define the role of different matrices (BCG, McKinsey, Shell) with examples.


All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world. Your Alison Diploma is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Diplomas for completed Diploma courses:

Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma, posted to you with FREE shipping
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame, posted to you with FREE shipping

All Diplomas are available to purchase through the Alison Shop. For more information on purchasing Alison Diplomas, please visit our FAQs. If you decide not to purchase your Alison Diploma, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Diploma pricing, please visit our Pricing Page.


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