Diploma in International Business and Trade

Description

In this free online course, you are introduced to the world of International Business and Trade. You will explore the fact that the Bartlett and Ghoshal model indicates the strategic options for businesses wanting to manage their international operations based on the local responsiveness and global integration pressures. In addition to this, the fact that a multinational corporation is a company incorporated in its home country that carries out business operations beyond its country, in many other foreign countries, will also be discussed. You will discover that international business is defined as the expansion of business functions from the domestic market to any foreign country to fulfill the needs and wants of international customers. You will be introduced to the concept of international marketing which refers to the application of marketing principles to satisfy the varied needs and wants of different people residing across the national borders. You will learn that liberalization refers to the relaxation of government regulations and restrictions in the economy in exchange for a free flow of goods and services between the countries for the greater participation of private entities. 

The course begins by introducing you to the fundamentals of international business and the different theories of international trade. Then, the regionalized model will be discussed, which states that the company keeps its headquarters in one country and supervises a collection of offices that are located in various countries. You will explore the fact that in the centralized model, companies put up an executive headquarters in their home country and then build various manufacturing plants and production facilities in other countries. You will recognise that complementarity refers to the fact that factor mobility that comes through foreign direct investments, may stimulate foreign trade because of the need for equipment, components and complementary products in the destination country. It will be clarified that factor mobility refers to the free movement of the factors of production such as labour and capital, across national borders. You will discover that income propagation is a multiplier concept which states that the income spread is a natural process. It also states that an increase in employment, income and output is due to an increase in investment.

Next, you will learn that an investment multiplier refers to the ratio of change in the equilibrium income and the change in investment that causes it. You will gain insight into the fact that the foreign trade multiplier refers to the amount by which the national income of a country will be raised due to a unit increase in the domestic investment in exports. You will then understand that business decisions, particularly strategic ones, need clear identification of the relevant variables and detailed analysis in order to understand their impact and implications on the organization. You will be taught that the micro approach to environmental analysis takes a narrow view of the environment and then forecasts the immediate future environment on the basis of ongoing environmental monitoring and it derives the implications on the organization and the entire industry. You will notice that the purpose of conducting an environmental analysis is to identify the existing and emerging threats and opportunities to help formulate appropriate strategies. Finally, you will study the importance of international business, investment mode of entry, international business challenges, and patterns of international trade. This course will be of interest to Business students, or those professionals in International Trade. Why wait? Start this course today and become an expert in International Business and Trade.