Diploma in Implementing Customer Care in Management

Name: Diploma in Implementing Customer Care in Management
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Rating: 3.5 (64 reviews)

Learn how businesses can improve their customer care services with this free online management course.

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Learning Outcomes

In this free course, you will learn how to:

Discuss the effects of customer-perceived value and satisfaction in B2C markets
Identify the steps in managing customers’ defection in B2C markets
Describe how service companies of B2C markets can strategically recover from service failures
Explain how to manage customer loyalty in B2B markets
Outline the basic components of eCRM
Illustrate the importance of global account management for companies with international customers
Illustrate the importance of CRM in the B2B market
Indicate the key modules of a CRM platform
Discuss the stages of implementing a CRM strategy

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