The course will start off by showing you how to build an online marketing plan and improve your website landing page for greater customer conversion rates. You will then learn one of the most important skills in e-business - the ability to get your website found on a Google and a local search. Next, you will be shown how to write ads that attract customers, choose the right keywords for your webpages, and how to budget for your online advertising. 

You will then learn how to use Google Analytics, Google AdWords, Google AdSense and Google Webmaster to implement your online marketing strategy. Here, the course will show you how to install the Google Analytics Tracking code and how to use it to analyse revenue metrics and build custom reporting. Finally, the course will give you a strong understanding of key digital measurement concepts and analysis techniques. With this knowledge, you will be able to effectively monitor your website’s performance in key areas, which will enable you to really maximise your e-business profits.

With advanced knowledge of e-business strategies, you (and the business you work with) will stand above the crowd. This will make your business more profitable, and you much more employable. E-business skills are in high demand in the modern world. There is hardly a single business on the planet that does not have, or need, a website. With this free course, and less than 10 hours of study, you can get a strong step closer to having the skills necessary to thrive in the 21st century.