Building A Successful E-Business
Learn how to build an e-business to lower costs and gain more customers.
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CertificationView course modules
The course Building A Successful E-Business shows you how using computer and internet technology can facilitate a business of any size to successfully build an online e-business. The many benefits of conducting e-business are explained include expanding a business’s customer base, lowering costs and competing with other businesses.
The course begins by introducing you to the practice of e-business. You will learn about different forms of e-business and when they are used. You will learn how to assess a business’s needs and indicate if a business is ready for e-business. You will learn different ways in which conducting e-business can be beneficial.
Next, you will learn about the variety of issues that need to be addressed once a company has decided to conduct e-business. You will be introduced to a range of services that are available for businesses in order to deal with these issues and conduct e-business successfully. You will learn the importance of creating a web presence for your business and the steps and options involved in doing so.
Finally, you will be introduced to the practices of online marketing and e-commerce. You will learn about different forms of online advertising and why a business should consider employing them. You will learn about the importance of using social media to market your business to current and potential customers in the modern world. You will learn about all the areas that need to be considered when integrating your web system with your business. You will learn about a variety of options available to a business when conducting e-commerce.
This course will be of great interest to business professionals in small-to-medium businesses, entrepreneurs, and anyone who wants to start using computer and internet technology to conduct business and reach customers in order to stay up-to-date in the modern digital world.
Module 1: Overview of E-Business
Module 2: Starting an E-Business
Privacy, Security and Legal Issues
Creating a Web Presence
Module 3: Online Marketing and E-Commerce
Module 4: Building A Successful E-Business Assessment
Having completed this course you will be able to: - Define the term e-business and the different categories of e-business - Discuss ways e-business can help a business - Assess e-business needs and readiness for using e-business - Discuss ways in which you can find important information related to e-business - Discuss ways to minimize security risks for a business - Discuss different types of intellectual property - Describe the different services available that are provided by e-business service providers - Discuss the different types of websites a business might have - Describe the steps involved in creating a web presence for a business - Discuss the different benefits to online advertising - Discuss the benefits of social media marketing - Discuss approaches to mobile marketing - Discuss the different areas that are affected when integrating your web system with your business - Describe different online ordering system options
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
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