Building an effective online presence is critical for growing your business as it gives your company access to thousands or millions of local, national or international customers who are searching, interacting, sharing and shopping online.
This Diploma course will help all business owners increase their knowledge and understanding of what online marketing involves and how to go about implementing a successful online marketing strategy. The Diploma will show you how to build an online marketing plan, promote your business online, and improve your Website landing page for greater customer conversion rates. This Diploma shows you in detail how to use Google tools such as Google Analytics, Google AdWords, Google AdSense and Google Webmaster to implement your online marketing strategy. You will learn how to set up a Google Analytics account, how to set up a Google AdWords account, how to write ads that attract customers, how to choose the right keywords, and budget for your online advertising. You will learn how to set up a Google AdSense account and how to set up a Google Webmaster account.
This Diploma course will be of great interest to all business owners who lack the knowledge and expertise to implement an online marketing strategy but who recognise the importance of having an effective online marketing plan for the continued success of their business.
Having completed this course the learner will be able to: - Describe how the Internet will help your business to attract customers and encourage growth; – Get a website found on Google search; – Get a website to show up in a local search; - Learn about Google Analytics; - Benefits of being on Google and using Google Analytics; - Set up an AdWords account; - Start using AdSense on your site; - How to install the Google Analytics Tracking code; - How to implement campaign tracking and integrate AdWords; - How to analyse revenue metrics and custom reporting; - Describe key digital measurement concepts, terminology and analysis techniques; - Navigate Google Analytics reports with specific examples for evaluating your digital marketing performance.
All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive to you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certification for completed Diploma courses:
Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma that is posted to you (with FREE standard shipping worldwide)
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame that is posted to you (with FREE standard shipping worldwide)
All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.