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Diploma in E-Business

Want to learn how to build a strong online business strategy? Grow your e-business skills with this free course!

E-Commerce
Free Course
E-business skills are incredibly powerful. If you have strong e-business skills, you can design, amend, or monitor any website to make sure it reaches thousands or millions of local and international customers who are searching and shopping online. This free course is designed to really boost your understanding of what e-business involves and how to implement a successful e-business strategy, so that the website you manage really delivers.
  • Duration

    6-10 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Publisher

    Google

Description

Modules

Outcome

Certification

View course modules

Description

The course will start off by showing you how to build an online marketing plan and improve your website landing page for greater customer conversion rates. You will then learn one of the most important skills in e-business - the ability to get your website found on a Google and a local search. Next, you will be shown how to write ads that attract customers, choose the right keywords for your webpages, and how to budget for your online advertising. 

You will then learn how to use Google Analytics, Google AdWords, Google AdSense and Google Webmaster to implement your online marketing strategy. Here, the course will show you how to install the Google Analytics Tracking code and how to use it to analyse revenue metrics and build custom reporting. Finally, the course will give you a strong understanding of key digital measurement concepts and analysis techniques. With this knowledge, you will be able to effectively monitor your website’s performance in key areas, which will enable you to really maximise your e-business profits.

With advanced knowledge of e-business strategies, you (and the business you work with) will stand above the crowd. This will make your business more profitable, and you much more employable. E-business skills are in high demand in the modern world. There is hardly a single business on the planet that does not have, or need, a website. With this free course, and less than 10 hours of study, you can get a strong step closer to having the skills necessary to thrive in the 21st century.

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Modules

Module 1: Introduction to Building an Online Business

Module 2: Introduction to Google Webmaster

Module 3: Introduction to Marketing Online

Module 4: Marketing through Google

Module 5: Using Google AdWords

Module 7: Introduction to Google AdSense

Module 8: Introduction to Google Analytics

Module 9: Getting Started with Digital Analytics

Module 10: Understanding and Using Google Analytics Data

Module 11: Collecting Actionable Data with Google Analytics

Module 12: Navigating Google Analytics Reports

Module 13: Navigating Conversions Reports

Module 6: Diploma in E-Business - First Assessment

Module 14: Diploma in E-Business - Second Assessment

Module 15: Diploma in E-Business - Final Assessment

Learning Outcomes

Having completed this course the learner will be able to: - Describe how the Internet will help your business to attract customers and encourage growth; – Get a website found on Google search; – Get a website to show up in a local search; - Learn about Google Analytics; - Benefits of being on Google and using Google Analytics; - Set up an AdWords account; - Start using AdSense on your site; - How to install the Google Analytics Tracking code; - How to implement campaign tracking and integrate AdWords; - How to analyse revenue metrics and custom reporting; - Describe key digital measurement concepts, terminology and analysis techniques; - Navigate Google Analytics reports with specific examples for evaluating your digital marketing performance.

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive to you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Diploma courses:

Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma that is posted to you (with FREE standard shipping worldwide)
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame that is posted to you (with FREE standard shipping worldwide)

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

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