Description

The course begins by introducing you to the different benefits of online marketing for your business. You will learn where e-commerce can be applied, the considerations before integrating e-commerce into your business, and the importance of creating a web presence for your business including the steps and options involved in doing so. You will look into the different benefits and issues that come from purchasing and selling products and services online as well as the different types of e-commerce solutions, websites, and popular e-commerce trends.

You will then learn how to plan for the creation of a dynamic website and study the different elements that need to be considered when creating one for your business. This course will also look into the different types of social media and teach you how a business should engage with social media. You will learn the different ways to prepare and share social media content, how to measure social media engagement using popular social media platforms, and the process and rules you should follow for a successful social advertising.

Upon the completion of this course, you will gain a better understanding of e-business and e-commerce including their different categories. You will also gain better insight into the features involved with setting up an online store, the need for a dynamic website and web presence, the benefits of social media marketing, and a whole lot more! Sign up for this course and learn how to build a successful online business in the modern digital world.