Building an Online Business Diploma Course

Gain a broad overview of how you can build a successful online business using web and internet technology by studying the course Diploma in Building an Online Business. It also highlights the benefits, opportunities and challenges associated with conducting business online.

The course begins by introducing you to the concept of e-business, its categories and benefits. You will learn how to assess if a business is ready to start conducting e-business and you will learn about issues that need to be addressed when conducting e-business. You will also learn about services you can use to help your business and the steps involved in creating a web presence. You will learn about the different benefits of online marketing for your business.

Next, you will be given an overview of e-commerce and its categories. You will learn where e-commerce can be applied and the different benefits that come from purchasing and selling online. You will also learn about what you need to consider before integrating e-commerce into your business. You will learn about different features and issues associated with selling products and services online, and about options to consider when you have decided to sell online.

Next, you will learn about the variety of issues that need to be addressed once a company has decided to conduct e-business. You will be introduced to a range of services that are available for businesses in order to deal with these issues and conduct e-business successfully. You will learn the importance of creating a web presence for your business and the steps and options involved in doing so. You will learn about different types of e-commerce solutions, websites and popular e-commerce trends.

The course continues by teaching you about the different elements of a dynamic website and how to plan for creating a dynamic website. You will learn about different areas that need to be considered when creating a website for your business. You will learn about different types of social media and how a business should engage with social media. You will learn the different ways for preparing and sharing social media content. You will learn how to measure social media engagement using popular social media platforms.

Finally, you will be introduced to the process of social media advertising and the rules you should follow for successful social advertising. You will learn about social advertising platforms and what they can offer your business. You will learn about using online display advertising for any ad campaigns your business may have. You will learn about different approaches to online display advertising that you can choose from to suit your business’s needs. You will be introduced to the process of search engine optimization which involves optimizing your website to ensure relevant visitors find it. You will learn how to use search engine optimization effectively with your website. You will also learn pitfalls and barriers that are involved with search engine optimization.

This Diploma course will be of great interest to business professionals in small-to-medium enterprises, entrepreneurs and anyone who wants to build a successful online business in the modern digital world.
Having completed this course you will be able to: - Define the term e-business and the different categories of e-business; - Discuss ways e-business can help a business; - Define the term e-commerce; - Describe different types of e-commerce; - Describe the features involved with setting up an online store; - Discuss security and privacy issues that may arise when conducting e-commerce; - Discuss the need for a dynamic web presence; - Describe different elements of a dynamic website; - Discuss the different benefits to online advertising; - Discuss the benefits of social media marketing; - Discuss approaches to mobile marketing; - Describe Twitter, Facebook, blogs, LinkedIn, YouTube and their useful features; - Describe what is meant by social advertising; - Discuss the rules of social advertising; - Discuss different social advertising platforms and what they offer; - Discuss the key concepts of online display advertising; - Describe different approaches to online display advertising; - Describe the process of search engine optimization; - Discuss best practices, pitfalls and barriers for search engine optimization; - Describe ways in which to implement search engine optimization; - Discuss ways in which to test the effectiveness of search engine optimization.
All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma or Certificate.

Having an official Alison document is a great way to celebrate and share your success. It is:
- Ideal to include with CVs, job applications and portfolios
- A way to show your ability to learn and achieve high results

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Modules List( 15 )

Diploma in Building an Online Business
Module
1 Overview of E-Business
- In this module you will be introduced to the concept of e-business and various categories of e-business. You will learn the benefits of conducting e-business and how to assess if a business needs/ is ready for e-business.
- Learning Outcomes
  
  Start Topic
- Definition and Relevance of E-Business
  
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- Investing in E-Business
  
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- Lesson Summary
  
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Module
2 Starting E-Business
- In this module you will learn about different issues that will need to be addressed when conducting e-business. You will learn about the different services available to your business when conducting e-business. You will be introduced to the steps involved in creating a web presence for a business.
- Learning Outcomes
  
  Start Topic
- Privacy, Security and Legal Issues
  
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- Service Providers
  
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- Creating a Web Presence
  
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- Lesson Summary
  
  Start Topic
Module
3 Online Marketing and E-Commerce
- In this module you will learn about the different benefits of online marketing and social media marketing. You will be introduced to the practice of e-commerce and learn the different areas affected when integrating your web system with your business.
- Learning Outcomes
  
  Start Topic
- Starting Online Marketing
  
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- Integrating E-Commerce
  
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- Lesson Summary
  
  Start Topic
Module
4 Overview of E-Commerce
- In this module you will be introduced to the concept of e-commerce and various categories of e-commerce. You will learn about the areas where e-commerce can be applied.
- Learning Outcomes
  
  Start Topic
- Definition of E-Commerce
  
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- Types of E-Commerce
  
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- Lesson Summary
  
  Start Topic
Module
5 Purchasing and Selling Online
- In this module you will learn about the different benefits that come from purchasing and selling products and services online. You will learn about different areas to consider before implementing e-commerce into your company. You will be introduced to the different features of selling online. You will learn about the different security and privacy issues that are associated with e-commerce.
- Learning Outcomes
  
  Start Topic
- Planning for E-Commerce
  
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- Setting Up an Online Store
  
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- Security and Privacy Issues
  
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- Lesson Summary
  
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Module
6 E-Commerce Options
- In this module you will learn about a range of different options to consider when you are thinking of selling online. You will learn about different types of e-commerce solutions that are available. You will learn about areas that need to be considered when selling online. You will be introduced to common types of e-commerce websites and trends that are becoming popular for businesses that conduct e-commerce.
- Learning Outcomes
  
  Start Topic
- E-Commerce Options and Features
  
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- E-Commerce Maintenance
  
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- E-Marketplaces and the Future of E-Commerce
  
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- Lesson Summary
  
  Start Topic
Module
7 Diploma in Building an Online Business - First Assessment
- You must score 80% or more to pass this assessment.
- Diploma in Building an Online Business - First Assessment
  
  Start Topic
Module
8 Creating a Dynamic Web Presence
- You will learn about the different elements of a dynamic website and the different steps of research and planning for a dynamic website. You will be introduced to the different areas to consider when creating a website and learn how to identify key interactive elements that can be added to a website.
- Learning Outcomes
  
  Start Topic
- Setting Up a Website
  
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- Creating a Website
  
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- Interactive Elements of a Website
  
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- Addressing Issues
  
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- Lesson Summary
  
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Module
9 Introduction to Social Media and Business
- You will learn about the key concepts relevant to social media and the considerations that need to be made for engaging with social media. You will learn about the different types of social media and their benefits and the different ways for preparing and sharing social media content.
- Learning Outcomes
  
  Start Topic
- Key Concepts
  
  Start Topic
- Getting Started with Social Media
  
  Start Topic
- Becoming Social Online
  
  Start Topic
- Preparing Social Media Content
  
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- Sharing Social Media Content
  
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- Lesson Summary
  
  Start Topic
Module
10 Social Media Platforms
- You will learn how to meaningfully measure social media engagement using platforms such as Twitter, Facebook, blogs, LinkedIn, YouTube and their useful features.
- Learning Outcomes
  
  Start Topic
- Twitter
  
  Start Topic
- Facebook
  
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- Blogs
  
  Start Topic
- LinkedIn
  
  Start Topic
- YouTube
  
  Start Topic
- Lesson Summary
  
  Start Topic
Module
11 Social Advertising
- In this module you will be introduced to the process of social advertising and its objectives. You will learn about the different rules you need to follow for successful social advertising. You will be introduced to different social advertising platforms and what types of advertising they offer.
- Learning Outcomes
  
  Start Topic
- Introduction to Social Advertising
  
  Start Topic
- Rules of Social Advertising
  
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- Social Advertising Platforms
  
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- Lesson Summary
  
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Module
12 Online Display Advertising
- In this module you will learn about the key concepts behind online display advertising. You will learn how to begin using online display advertising for your ad campaign. You will learn about different approaches to online display advertising and considerations that need to be made for your ad campaign.
- Learning Outcomes
  
  Start Topic
- Key Concepts
  
  Start Topic
- Starting Online Display Advertising
  
  Start Topic
- Publishing and Advertising
  
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- Considerations
  
  Start Topic
- Lesson Summary
  
  Start Topic
Module
13 Search Engine Optimization
- In this module you will be introduced to the process of search engine optimization. You will learn the most effective ways for using search engine optimization. You will also learn pitfalls and barriers that are involved with search engine optimization. You will learn about ways to test the effectiveness that search engine optimization has had on your website.
- Learning Outcomes
  
  Start Topic
- Introduction to SEO
  
  Start Topic
- Best Practices, Pitfalls and Barriers
  
  Start Topic
- Implementing SEO
  
  Start Topic
- Testing
  
  Start Topic
- Lesson Summary
  
  Start Topic
Module
14 Diploma in Building an Online Business - Second Assessment
- You must score 80% or more to pass this assessment.
- Diploma in Building an Online Business - Second Assessment
  
  Start Topic
END OF COURSE ASSESSMENT
Module
15 Diploma in Building an Online Business - Final Assessment
- You must score 80% or more to pass this assessment.
- Diploma in Building an Online Business - Final Assessment
  
  Start Topic

Diploma in Building an Online Business

Modules List( 15 )

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