Building an Online Business Diploma Course | Alison

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Diploma in Building an Online Business

Learn how to build a successful online business using e-business and e-commerce strategies and techniques.

Free Course
This free online online business diploma course will introduce you to the concept of e-business, types of e-business, and the benefits of building your business online. You will learn how to assess if a business is ready to start conducting e-business and study the issues that need to be addressed while doing so. You will also study the different services you can use to help your business grow, and the steps involved in creating a web presence.





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The course begins by introducing you to the different benefits of online marketing for your business. You will learn where e-commerce can be applied, the considerations before integrating e-commerce into your business, and the importance of creating a web presence for your business including the steps and options involved in doing so. You will look into the different benefits and issues that come from purchasing and selling products and services online as well as the different types of e-commerce solutions, websites, and popular e-commerce trends.

You will then learn how to plan for the creation of a dynamic website and study the different elements that need to be considered when creating one for your business. This course will also look into the different types of social media and teach you how a business should engage with social media. You will learn the different ways to prepare and share social media content, how to measure social media engagement using popular social media platforms, and the process and rules you should follow for a successful social advertising.

Upon the completion of this course, you will gain a better understanding of e-business and e-commerce including their different categories. You will also gain better insight into the features involved with setting up an online store, the need for a dynamic website and web presence, the benefits of social media marketing, and a whole lot more! Sign up for this course and learn how to build a successful online business in the modern digital world.

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Module 1: Overview of E-Business

Module 2: Starting E-Business

Module 3: Online Marketing and E-Commerce

Module 4: Overview of E-Commerce

Module 5: Purchasing and Selling Online

Module 6: E-Commerce Options

Module 7: Diploma in Building an Online Business - First Assessment

Module 8: Creating a Dynamic Web Presence

Module 9: Introduction to Social Media and Business

Module 10: Social Media Platforms

Module 12: Online Display Advertising

Module 11: Social Advertising

Module 13: Search Engine Optimization

Module 14: Diploma in Building an Online Business - Second Assessment

Module 15: Diploma in Building an Online Business - Final Assessment

Learning Outcomes

Having completed this course you will be able to: - Define the term e-business and the different categories of e-business; - Discuss ways e-business can help a business; - Define the term e-commerce; - Describe different types of e-commerce; - Describe the features involved with setting up an online store; - Discuss security and privacy issues that may arise when conducting e-commerce; - Discuss the need for a dynamic web presence; - Describe different elements of a dynamic website; - Discuss the different benefits to online advertising; - Discuss the benefits of social media marketing; - Discuss approaches to mobile marketing; - Describe Twitter, Facebook, blogs, LinkedIn, YouTube and their useful features; - Describe what is meant by social advertising; - Discuss the rules of social advertising; - Discuss different social advertising platforms and what they offer; - Discuss the key concepts of online display advertising; - Describe different approaches to online display advertising; - Describe the process of search engine optimization; - Discuss best practices, pitfalls and barriers for search engine optimization; - Describe ways in which to implement search engine optimization; - Discuss ways in which to test the effectiveness of search engine optimization.


All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world. Your Alison Diploma is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Diplomas for completed Diploma courses:

Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma, posted to you with FREE shipping
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame, posted to you with FREE shipping

All Diplomas are available to purchase through the Alison Shop. For more information on purchasing Alison Diplomas, please visit our FAQs. If you decide not to purchase your Alison Diploma, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Diploma pricing, please visit our Pricing Page.


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