Free Online Course in E-Commerce and Selling Online | Alison

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E-Commerce and Selling Online

Learn the e-commerce techniques and strategies that can increase your online business sales and revenue.

Free Course
This free online e-commerce course will introduce you to the e-commerce strategies and techniques that you can use to increase your online business revenue. Shopping online becomes increasingly popular and important by the day, and businesses can be both made or broken by their performance online. In this course, you will learn the difference between a successful and a failing online business, and about how you can make sure yours thrives.





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Across the world, e-commerce has become essential for business success. Just having a physical shop or office is not enough anymore. This course guides you through the evolving practices of e-commerce in a clear and simple manner. The course begins by introducing you to the practice of e-commerce. You will learn what differentiates e-commerce and e-business and how conducting e-commerce can help your business reach new markets. You will then be introduced to the core components of e-commerce and where/when they must be applied.

Next, the course will present you with a list of the most important considerations that need to be made when integrating e-commerce with your business. Very importantly, you will be guided through the security and privacy issues that arise when conducting e-commerce. Finally, you will learn about the current dominant trends in e-commerce and the different e-commerce solutions that are available to you. 

If you manage or are thinking of starting a small-to-medium business, then this is the course for you. Whether you have a physical product to sell or a service to offer, either on a B2B or B2C basis, e-commerce skills are essential for ensuring your business success. As such, learning these techniques are a long term investment which can help your business reach new markets and increase business sales and revenue. You can begin making that investment today.


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Learning Outcomes

Having completed this course you will be able to: - Discuss the importance of e-commerce. - Define the term e-commerce. - Describe different types of e-commerce. - Discuss the benefits of different forms of e-commerce. - Discuss how to plan for using e-commerce in your business. - Describe the features involved with setting up an online store. - Discuss security and privacy issues that may arise when conducting e-commerce. - Discuss a range of options available when considering e-commerce solutions. - Discuss areas to consider when adding an electronic storefront to your business. - Describe different types of e-marketplaces. - Discuss trends that relate to e-commerce.


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.


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