Online Graphic Design Tutorial - Design Principles | Alison

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Design - Applying Design Principles

Learn the essential principles required in design processes and discover how you can apply these principles to your work

Art and Crafts
Free Course
This free online graphic design course will teach you about practical applications of design principles. Modern graphic design is much more than the creation of logos. Today, the graphic design industry encompasses different disciplines across both print and digital platforms. In this course, you will learn core graphic design principles and concepts which will sharpen your skills as a graphic design, and improve the quality of your work.
  • Duration

    1.5-3 Hours
  • Certification

  • Publisher

  • Accreditation






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The perfect design can make the difference between a company’s success or its failure. Choosing different logos, colors, and even fonts will directly affect customers’ decisions to buy or not to buy. This makes graphic designers highly valuable to the world’s most successful companies. In order to become a valued graphic designer, first you have to learn basic graphic design principles and study some of the most successful designs from recent years. This course will help you do just that.

This course is designed for graphic designers starting their career and existing graphic designers who are looking to refresh their knowledge. The course will guide you through core design concepts, starting with composition and balance. You will then learn about the importance of contrast and hierarchy, and will be shown how to apply these principles in a practical manner. Next, the course will discuss how to apply the concepts of color, shapes, tones, and points in your design.

Considering the constantly changing nature of graphic design, taking this course is a great way to discover core principles that work in almost every design assignment, whether it’s making a logo or a typography. By the end of the course, you will have confidence in your understanding of specific graphic design concepts, and you will be able to apply these lessons to your designs. So get started, and expand your graphic design skills today!

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Learning Outcomes

After completing this course you will gain a good knowledge of some of the most important design principles and learn how colour, shape, tones, points and texts are used differently in reflection of the context that is being portrayed. You will understand the factors that need to be considered when producing and evaluating a product during the design process.


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
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All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.


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