Steve Blank is a serial entrepreneur with over 30 years of experience in high technology companies and management. He is also a Consulting Professor at Stanford in the Graduate School of Engineering.
In this course he goes through a checklist of questions and answers that will be helpful to any new business leader. He offers insights and case studies from industry and new technology companies. He focuses on important areas for business start-ups including market opportunity, market regulations and distribution, competitors and complementors, and technology breakthroughs. You will learn why sometimes being the first and only company in a particular market can actually be a disadvantage. He discusses the difference between vertical markets and horizontal markets, and you will also learn why market and technical risks are of great importance for an entrepreneurial venture.
This course will be of interest to business people, entrepreneurs and anyone who would like to hear key insights and knowledge gained by a very successful entrepreneur with years of experience in business start-ups and management.
Learning outcomes: - What should you focus on during an emerging start-up; - Why is it a bad idea to be the first and only player in the market; - Understand the difference between vertical and horizontal markets; - Why market risk and technology risk both have the potential to cause a young business to suffer; - How to balance family life with the demands of a start-up;
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certification for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.