Free Communication Skills - Persuasion and Motivation Course | Alison

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Communication Skills - Persuasion and Motivation

Understand the science and art behind effective communication and learn how to persuade and motivate people.

Free Course
Strong communication skills can make life easier, impress employers, and improve your productivity. This course will introduce you to the essential communication skills that aid persuasion, will guide you through the differences between persuasion and manipulation, and will show you how to use strong communication to motivate the people around you. These abilities will be a great boost for both your career and your personal relationships.
  • Duration

    1.5-3 Hours
  • Certification

  • Publisher

  • Accreditation






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This course will teach you effective communication skills for persuading and motivating other people. The course will look at how persuasion impacts our daily lives, and how it differs from manipulation. Topics such as manipulation, Stockholm Syndrome, and brainwashing will be thoroughly discussed. You will also learn about the most important motivation theories used by communication experts today.

Concrete examples will be given showing you how to properly communicate with other people. This will include a practical discussion of the factors that go into a really strong message. In addition to this, you will learn the most essential tools for effective career-focused communication. The course covers the ethical use of strategies such as fear appeal and how these strategies affect the person you are speaking with.

The ability to persuade and motivate can really give you the edge in life. The course is perfect for anyone looking to improve their communication and their leadership skills, and will particularly benefit motivational speakers, salesmen, and anyone who has regular meetings in their line of work. This can be a great help not only for your productivity, but also for your confidence. So get started today and see the difference it makes to your communication skills!

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Learning Outcomes

Having completed this course you will be able to:

  • Explain the relationship between motivation and achieving goals;
  • Discuss the theories surrounding motivation;
  • Explain ways to help increase an individual’s motivation;
  • Explain the different factors which influence persuasion;
  • Discuss the difference between persuasion and manipulation;
  • Discuss factors influencing attitudes;
  • Explain what can influence a message;
  • Discuss the use of fear appeal;
  • Explain what is meant by negotiation;
  • Discuss the process of negotiation;
  • Explain how a person can be a good leader;
  • Discuss the relationship between leadership and motivation.


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.


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