GALWAY, IRELAND – November 2025
Alison announced the results of an internal beta test showing that gamified learning experiences, including learning streaks, experience points and leaderboards, have lifted average study time by 25% among its Learning and Development clients globally.
Launched as part of Alison’s ongoing mission to make learning more engaging, inclusive, and effective, these innovative features are now available across client organisations, marking a significant shift in how professional development is delivered and experienced worldwide.
The Power of Play: How Gamification Transforms Workplace Learning
In today’s fast-changing digital workplace, boosting learner engagement and making training impactful is a priority for L&D and HR professionals alike. Traditional online training environments can struggle to motivate busy teams. Yet, global research and learner feedback reveal that gamified elements fuel momentum, sustain motivation, and inspire friendly competition. By targeting this opportunity, Alison addresses a critical need for interactive, high-retention upskilling solutions for organisations across every sector.
Alison’s newly launched game-inspired toolkit is fully integrated within its Learning Management System (LMS), enabling organisations to utilise dynamic leaderboards, achievement levels, and time-bound challenges with a single click. The beta trial spanned 50K+ learners in healthcare, retail, and tech, showing that participants not only studied significantly longer but also achieved better results and higher completions. These features are available globally, extending Alison’s commitment to open access and transformative workplace learning at scale.
Empowering Learners and Organisations: Dual Benefits of Gamified Training
Both learners and employers stand to gain from Alison’s gamified approach. Learners report a sense of achievement, increased connection with peers, and renewed motivation to upskill. For organisations, it means a more engaged workforce, better learning outcomes, and better talent development, without added costs. By creating a fun, inclusive, and supportive learning culture, Alison empowers professionals around the world to unlock opportunities and build job-ready skills that truly last.
“At Alison, we believe that learning should be both transformative and enjoyable,” says Mike Feerick, Alison Founder & CEO. “Gamification is more than a trend; it’s a proven, inclusive strategy that keeps learners motivated and connected. By embedding game-inspired features into our free platform, we’re setting a new standard for engagement and employer-led learning, enabling people everywhere to achieve more, together.”
Looking ahead, Alison is committed to continuous innovation in digital learning. The gamification toolkit is just the first step in a broader roadmap to further personalise, localise, and socialise the learning experience. With upcoming features on the horizon, including support for more languages and deeper analytics, Alison will continue to empower learners, educators, and organisations in every corner of the world.
- Get a Free Demo of Alison’s Gamified Learning
- Try Alison’s Free LMS
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Media Contact
For further information, contact the Alison Media Team at [email protected]
About Alison
Alison is a global leader in free online learning and skills development. With over 50 million registered learners across 193 countries (as of October 2025), Alison empowers individuals, communities, and organisations to upskill quickly and effectively — at zero cost.
The Alison platform provides immediate access to over 6,000 free, CPD-accredited courses, covering essential areas such as Artificial Intelligence, Data Science, Cybersecurity, Digital Marketing, Project Management, Business Operations, Healthcare, and Sustainability. Courses are created by a mix of independent experts and global leaders, including IBM, Stanford and Microsoft.
For organisations, Alison offers a Free Learning Management System (LMS) that enables unlimited learners to access thousands of courses with no upfront cost. A premium version with advanced analytics and customisation is also available. Alison's offering includes a full suite of assessments and psychometric tools, including a Workforce Personality Assessment, Mental Health & Wellbeing, English Language Proficiency, Numeracy, as well as Verbal and Abstract Reasoning tests.
To further support career development, learners also gain access to a Career Guide, Resumé Builder, and the ability to study offline through the Alison App.
In 2025, Alison is launching a Global Recruitment Service to connect employers directly with skilled, motivated learners. The platform is also expanding its reach with multilingual versions, starting with full Spanish, French, and Hindi offerings — reaffirming its mission to make education accessible to anyone, anywhere.
Founded in 2007, Alison pioneered the concept of free, large-scale online learning and is recognised as the world’s first MOOC (Massive Open Online Course) platform. Today, its mission continues: to break down barriers to learning, helping people gain skills, build confidence, and improve their lives — no matter where they live or what they earn.
URL
www.alison.com/learn-with-gamification
