By the end of this course, you will be able to:

• Explain the process of setting up Sage One
• Describe how customers and suppliers are added in Sage One
• Explain how invoices and credit notes are entered in Sage One
• Discuss the process involved in making corrections to previously entered invoices
• List the steps involved in printing out or mailing invoices in Sage One
• Explain the process of entering a sales/customer receipt in Sage One
• Describe how payments to suppliers are recorded in Sage One
• Discuss the process of reporting non-invoiced sums that are sent or received
• Outline the types of payment that can be entered in Sage One
• Explain the process of reporting cash transactions and transfers between accounts
• Describe the process of bank reconciliation as carried out in Sage One
• Explain how reports could be created, printed, and mailed in Sage One

By the end of this course, you will be able to:

• Outline the skills required to be an effective WordPress programmer
• Discuss the personality of the best programmer and Myers-Briggs personality test
• List the best freelancer sites and outline the guidelines for using other sites
• Explain how to budget before paying the WordPress programmer
• Summarise how to hire the right WordPress programmer for the job
• Outline how to conduct research to find the best WordPress programmers

By the end of this course, you will be able to:

• Outline common buyer objections and resistance
• Discuss how to present your credentials to the audience
• Explain how to pitch your products to customers
• Indicate how to apply technology to create a video sale letter (VSL)
• Discuss how to use ‘text-only’ and screen captures
• Identify the problems and pains of your audience and find solutions
• Discuss the video sales letter formula used to create quality content
• Describe the tools you can use to understand your audience through market research

By the end of this course, you will be able to:

• Explain the concept of email marketing
• Discuss how to set up the perfect template for your emails
• Outline how to create an email marketing and automated newsletter campaign
• Recall how to build and embed a lead capture page (or ’landing page’) on your website
• Describe how to create a subscriber pop-up for your website
• Relate how to generate more email leads with giveaway campaigns
• Explain how to create a signup form for your Facebook business page
• Indicate how to set up a lead generation campaign on Facebook
• State how to engage the subscribers that do not open your emails

By the end of this course, you will be able to:

• Explain how to rebrand and repurpose existing videos to create unique, engaging and profitable content
• Describe how to customise, rebrand and add a personal touch to videos
• Identify the video-editing tools and software used to rebrand PLR video content
• Discuss how to avoid common pitfalls facing digital marketers
• Discuss how use Camtasia to rebrand videos
• Outline the private label video (PLR) rebranding concepts and best practices
• Discuss how to select the right voice talent for your project
• State how to choose the right video-editing software
• Outline how to render multiple projects at one time

By the end of this course, you will be able to:

• Explain how to set up your list and registration form
• State why you should consider making a one-page webinar
• Describe the process of setting up a Google account
• Summarise how to sell with a webinar
• Describe how to prepare your audience for a webinar
• Outline an example of a one-page webinar made with GetResponse
• List the tips used to create high-quality webinars
• Recall how to use a free website builder to create a one-page webinar
• Describe the value of using webinars in your business
• Explain how to use webinars in your business
• Indicate the techniques used to create your free webinar

By the end of this course, you will be able to:

• List the different types of customer lists
• Discuss how the highest converting list works
• Indicate how to conduct vendor and buyer analysis
• Plan how to create quality ‘thank-you’ offers
• Recall the strategy for building lists
• Explain how to find vendors in your niche with high-value products
• Discuss how to build lists as an affiliate
• Outline the formula for developing high-value ‘thank-you’ offers

By the end of this course, you will be able to:

• Outline the conditions that define a high or low EPC
• Indicate the ‘lie’ that most people believe when seeing EPC figures in the marketplace
• Explain how to determine your EPC
• Describe the multiple techniques used by marketers to inflate their EPC
• Discuss the use of bonus pages and webinars when launching products
• Describe how to discover if the product you will be promoting is ‘HOT’ aside from looking at the EPC
• Discuss why marketers use the EPC figures in their campaigns
• Identify the big mistakes that most marketers make about EPC