‘Video sales letters’ are the preferred tool to sell a good or service today. This marketing course teaches you how to create high-converting video sales letters and use tools like Facebook audience insights, Quantcast and Alexa.com to get information about your audience. You should learn how to identify your audience's pain through frequently asked questions on Google and Yahoo answers before relating it to your products or services. We examine the common reasons for buyers' objections and resistance and explain how to overcome them with effective VSLs.

This marketing course then provides the best formula to create a good video sales letter and shows you how to build credibility with your experience, case studies, statistics or social proof and testimonies. We demonstrate how to pitch your products to get people to act before delving into the benefits of the ‘money-back’ guarantee. The course identifies web-based tools like VideoScribe, Powtoon and Prezi that are used to create high-quality videos. We also discuss how to hire the right professionals to save time from Upwork’s Odesk and Elance and Guru.com.

Finally, the course explains how to use a combination of text-only and screen captures to make a video sales letter. This marketing and advertising course provides the skills you need to start making modern video sales letters to boost your sales and revenues. This up-to-date material suits anyone interested in increasing their sales conversion and staying one step ahead of the competition. We combine the principles of marketing, branding and advertising to help you make effective digital media content that engages your audience and drives sales.