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How to Create Effective Sales Videos
Advanced Level

How to Create Effective Sales Videos

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  • 1.5-3 Avg Hours
  • CPD Accredited
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How to Create Effective Sales Videos

Discover the techniques for creating good video sales letters (VSL) to drive sales in this free online marketing course.
A ‘video sales letter’ (VSL) is an advertising and marketing tool used to persuade the audience to purchase a product or service. This marketing course explains how to write and produce an effective video... A ‘video sales letter’ (VSL) is an advertising and marketing tool used to persuade the audience to purchase a product or service. This marketing course explains how to write and produce an effective video sales letter that gets people to take action as you stay ahead of your competition and increase sales. We describe the tools used to understand your audience and their pain while overcoming their objections and resistance to technology.
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What You Will Learn In This Free Course

  • Outline common buyer objections and...
  • Discuss how to present your credent...
  • Explain how to pitch your products ...
  • Indicate how to apply technology to...
  • Outline common buyer objections and resistance
  • Discuss how to present your credentials to the audience
  • Explain how to pitch your products to customers
  • Indicate how to apply technology to create a video sale letter (VSL)
  • Discuss how to use ‘text-only’ and screen captures
  • Identify the problems and pains of your audience and find solutions
  • Discuss the video sales letter formula used to create quality content
  • Describe the tools you can use to understand your audience through market research
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