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Understanding the Marketing Environment
Intermediate Level

Understanding the Marketing Environment

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  • 5-6 Avg Hours
  • CPD Accredited
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Understanding the Marketing Environment

Learn about effective product positioning and marketing in a borderless economic world with this free online course.
Whether you are just starting out as a sales professional or as a marketing analyst, this free online course will afford you a crucial understanding of the factors that influence a firm’s marketing operatio... Whether you are just starting out as a sales professional or as a marketing analyst, this free online course will afford you a crucial understanding of the factors that influence a firm’s marketing operations. You will learn the skills of marketing in a borderless economic world and how to properly adapt product positioning in the global market. By completing this course, you will gain the skills needed to become a certified sales consultant.

What You Will Learn In This Free Course

  • Explain the five economic trends th...
  • Identify global competition among g...
  • Compare and differentiate the globa...
  • Discuss the procedures of performin...
  • Explain the five economic trends that affect global trade
  • Identify global competition among global companies
  • Compare and differentiate the global-market entry strategies
  • Discuss the procedures of performing marketing research
  • Describe the sales forecasting and data analysis techniques
  • Explain the process and steps in market segmentation and targeting
  • Translate the market-product grid for market size estimation
  • Indicate the methods for product positioning in the marketplace
  • Distinguish products from services and categorize them
  • Describe new products and factors that hamper their marketing success
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Knowledge & Skills You Will Learn

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Learner Reviews & Feedback For Understanding the Marketing Environment

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Product differentiation - Involves different ways by which a firm employ marketing mix activities such as product features and advertising to help consumers perceive the product as unique and better than competing products. Done by Nadine Felecia Graham.
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