Introduction to R Programming and Consumers Wants in Marketing Analytics

This course offers a comprehensive guide to understanding the application of R programming as well as how to interpret and track customers' behaviour. It will teach you how to use R programming, functions and their syntaxes, as well as data frame objects in marketing analytics. Begin with an analysis of consumer wants and how R programming can be used to solve real-life problems.

Next, you will learn about the influence of ‘needs’, ‘wants’ and ‘demand’ in marketing analytics. You will also study conjoint analysis to break options available into a combination of multiple attributes. Then you will discuss the functions of the conjoint analysis method in consumer wants, as well as how to create value for the user. Analyze the use of orthogonal designs to get the correlation between variables and, finally, see how pricing can be done through conjoint analysis.

This free online course provides practical knowledge and numerous applications of pricing models, conjoint analysis and brand premium concepts. Start your next learning journey today by registering for this course now.