Introduction to R Programming and Consumers Wants in Marketing Analytics
Learn more about R programming techniques and the consumer wants approach in marketing from this free online course.
Take this certificate on your own.
Start now and learn at your own pace.
CertificationView course modules
This course offers a comprehensive guide to understanding the application of R programming as well as how to interpret and track customers' behaviour. It will teach you how to use R programming, functions and their syntaxes, as well as data frame objects in marketing analytics. Begin with an analysis of consumer wants and how R programming can be used to solve real-life problems.
Next, you will learn about the influence of ‘needs’, ‘wants’ and ‘demand’ in marketing analytics. You will also study conjoint analysis to break options available into a combination of multiple attributes. Then you will discuss the functions of the conjoint analysis method in consumer wants, as well as how to create value for the user. Analyze the use of orthogonal designs to get the correlation between variables and, finally, see how pricing can be done through conjoint analysis.
This free online course provides practical knowledge and numerous applications of pricing models, conjoint analysis and brand premium concepts. Start your next learning journey today by registering for this course now.Start Course Now
Introduction to R Programming
Introduction to R Programming - Learning Outcomes
Understanding R programming and Installation
Functions and their Syntax
Matrix and Data Frame
Handling Basic Data Analytics
Creating a Bar Plot
Introduction to R Programming - Lesson Summary
Consumers Wants - Learning Outcomes
Wants, Needs and Demands in Marketing
Conjoint Analysis in Consumers Wants
Rating-Based of Conjoint Analysis
Pricing in Conjoint Analysis
Choice Modeling Method
Choice Based Conjoint
Consumer Wants - Lesson Summary
Upon completion of this course, you should be able to:
- Explain the concept of R programming in marketing analytics
- Analyze the approach to functions and their syntaxes
- Discuss the importance of the matrix and frame objects in marketing analytics
- Explain the influence of needs, wants and demand
- Discuss how to use the conjoint analysis to break options available into multiple attributes
- Outline the features of the brand premium concept in conjoint analysis
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certificates for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.