Strategic Marketing and the Marketing Environment| Free Course| Alison
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Fundamentals in Strategic Marketing and the Marketing Environment

Learn about Strategic Marketing and the Marketing Environment in this free online course.

Marketing
Free Course
This free online course will teach you about the important aspect of strategic marketing and the importance of understanding the marketing environment. The course begins by introducing you to consumer behavioural models, and how this aids in segmenting the market and creating marketing strategies. You will also learn about the different aspects and models involved in the marketing environment and how these factors impact a companies market plan.
  • Duration

    4-5 Hours
  • Certification

    Yes
  • Mobile Friendly

    Yes
  • Publisher

    NPTEL
  • Accreditation

    CPD

Description

Modules

Outcome

Certification

View course modules

Description

This free online course will teach you about the important aspect of strategic marketing and the importance of understanding the marketing environment. The course begins by introducing you to the consumer behaviour model where you will learn about the Howard-Sheth consumer behaviour model and how it works in the Indian context. You will also go through the Modern view on Consumer behaviour and the stages and processes involved in these models. 

Next, the course will cover Strategic Marketing, analysing the market, as well as market segmentation. The course discusses different models and strategies to create the biggest benefits of marketing. It will also look at the gap analysis and segmenting the market, to find the right audience to sell a product and the best way to go about it.

Finally, the course will look at aspects surrounding the market environment. You will study the marketing mix and the sale elements involved in the market environment. The course also looks at the business to business markets as well as the importance of the macro-environmental factors. Lastly, the course covers decision models and navigates the importance of E-business. This course will interest those in Marketing, Human Resource Management or any other area of communication. Start this course today and gain an understanding of Strategic Marketing and the Marketing Environment.

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Learning Outcomes

After completing this course you will be able to: 


  • Explain the Consumer Behaviour Model
  • Compare the different types of marketing diversification methods.
  • Evaluate different strategic marketing models
  • Discuss market segmentation and variables.
  • Explain the VALS Model in the context of market segmentation.
  • Describe Marketing Mix Elements.
  • Identify characteristics of Business to Business markets.
  • Describe the Macro Environment Factors that would affect a company.
  • Summarize the different aspects involved in E-Commerce.

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.

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