Fundamentals in Strategic Marketing and the Marketing Environment
Learn about Strategic Marketing and the Marketing Environment in this free online course.
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This free online course will teach you about the important aspect of strategic marketing and the importance of understanding the marketing environment. The course begins by introducing you to the consumer behaviour model where you will learn about the Howard-Sheth consumer behaviour model and how it works in the Indian context. You will also go through the Modern view on Consumer behaviour and the stages and processes involved in these models.
Next, the course will cover Strategic Marketing, analysing the market, as well as market segmentation. The course discusses different models and strategies to create the biggest benefits of marketing. It will also look at the gap analysis and segmenting the market, to find the right audience to sell a product and the best way to go about it.
Finally, the course will look at aspects surrounding the market environment. You will study the marketing mix and the sale elements involved in the market environment. The course also looks at the business to business markets as well as the importance of the macro-environmental factors. Lastly, the course covers decision models and navigates the importance of E-business. This course will interest those in Marketing, Human Resource Management or any other area of communication. Start this course today and gain an understanding of Strategic Marketing and the Marketing Environment.Start Course Now
Strategic Marketing - Learning Outcomes
Consumer Behaviour Model
Strategic Marketing and Analysis
Market Strategy and Segmentation
Strategic Marketing - Lesson Summary
Understanding the Marketing Environment
Understanding the Marketing Environment - Learning Outcomes
Sales Function and Marketing Mix Elements
Business to Business Markets
Analytical Marketing System Models
Understanding the Marketing Environment - Lesson Summary
After completing this course you will be able to:
- Explain the Consumer Behaviour Model
- Compare the different types of marketing diversification methods.
- Evaluate different strategic marketing models
- Discuss market segmentation and variables.
- Explain the VALS Model in the context of market segmentation.
- Describe Marketing Mix Elements.
- Identify characteristics of Business to Business markets.
- Describe the Macro Environment Factors that would affect a company.
- Summarize the different aspects involved in E-Commerce.
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