Fundamentals in Strategic Marketing and the Marketing Environment

Name: Fundamentals in Strategic Marketing and the Marketing Environment
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Do you know why understanding the prevailing marketing environment is crucial to developing a marketing strategy?

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Learning Outcomes

After completing this course you will be able to:

Explain the consumer behaviour model
Compare the different types of marketing diversification methods
Evaluate different strategic marketing models
Discuss market segmentation and variables
Explain the VALS model (values and lifestyles) in the context of market segmentation
Describe marketing mix elements
Identify characteristics of business-to-business (B2B) markets
Describe the macro environmental factors that would affect a company
Summarize the different aspects involved in e-commerce

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