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International Marketing and Supply Chain Management

In this free online course, learn the strategies involved in International Marketing and Supply Chain Management.

Publisher: NPTEL
The key to any business success is making people aware of what you are selling and arranging to get it to them efficiently. This free online course investigates the definition of international marketing and supply chain management. The major global strategies that successful firms adopt for different markets will be discussed. Boost your international marketing and supply chain management skills by studying this comprehensive course.
International Marketing and Supply Chain Management
  • Duration

    3-4 Hours
  • Students

  • Accreditation






View course modules


The fundamental objective for all businesses is to earn a profit from their business operations. The ability to convince customers and meet their needs is essential to making that goal a reality. This course offers you a comprehensive review of top-level international marketing and supply chain management strategies that have propelled major international businesses to worldwide dominance. Would you like to master the art of influencing consumer buying decisions? This course explores these problems and facts that make global marketing important. You will investigate the evidence that price discrimination exists whenever consumers in different countries are charged different prices for the same product or for a slight variation of the product and why that is the case. Discover that global pricing is one of the most critical and complex issues in international marketing. It must be low enough to generate sales but high enough to achieve profit. The course will discuss the reasons for international market segmentation.

At first, you will be introduced to the concept of transfer prices, which refers to the sales transactions between entities belonging to the same company. It is used when individual entities of a larger multi-entity firm are treated and measured separately. Then, you will discuss predatory pricing, which refers to price as a competitive weapon to drive weaker competitors out of a national market. Gain insight into the fact that construct equivalence deals with whether marketing constructs have the same meaning and significance in different countries. Discover that, in contrast, functional equivalence examines whether a given concept or behaviour serves the same role or function in other countries. You will then understand that supply chain management entails managing the flow of goods and services, and includes all processes that transform raw materials into final products. The course will discuss the key components that the success of global operation strategies depends on.

Next, you will learn that the global operations strategy's compatibility refers to the degree of consistency between the foreign investment decision and the company’s competitive strategy. Understand conceptual equivalence, which deals with the interpretation of brands, products, consumer behaviour and marketing efforts. You will then realise that global logistics and distribution have played a critical role in the growth and development of world trade and the integration of manufacturing on a world scale. Finally, you will study materials management, physical distribution, international human resource management, and manufacturing strategies. This course will be of interest to students studying business studies, those in logistics, or those who want to elevate their international business knowledge significantly. Why wait? Start this course today and become an international marketing and supply chain management authority.

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