Display Advertising for Business Growth

Name: Display Advertising for Business Growth
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Rating: 3.4 (79 reviews)

Learn how to use digital display advertising to grow your business in this free online branding and marketing course.

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Learning Outcomes

In this free course, you will learn how to:

Distinguish digital display ads from other ad types
Categorise the stages of the ‘sales funnel’
Discuss how to create marketing messages targeted at people at each point of these stages
Identify the steps involved in remarketing products in order to keep potential customers coming back to your site
Contrast brand marketing with direct response marketing
Outline the characteristics of an effective landing page that sustains the interest of visitors
Explain how to create an ideal ‘call to action’ (CTA)

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