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Diploma in Tourism Studies - Revised 2018

Tourism and Hospitality
Free Course

This covers covers the history of travel. There is also a strong focus on advertising and promotion; understanding service providers and customers.

Description Outcome Certification View course modules

Tourism is a very important part of the economies of many countries and regions around the world and is worth over one trillion dollars in revenue annually. The Diploma in Tourism Studies course takes you through the history of the travel industry, from the development of roads and water craft in the ancient Egyptian and Roman empires, through the development of travel agencies and transport, up to current online travel services.

The course teaches you about the rise of the modern tourism industry. You will learn how during the Industrial Revolution, workers started receiving annual holidays and the first seaside resorts were developed in Europe and the USA; construction of the vast railway networks during the 18th and 19th centuries made business and leisure travel more widespread; More recently, in the early to mid-20th century, the popularisation of the motor car, led to hotels (motels) and services popping up all across nations, and following the second world war, the development of commercial air travel reduced travel times further.

Finally, the course covers the skills, experience and qualifications required for various occupations in the travel industry: professional, technical, administrative and manual. You will study the importance of marketing and promotion, as used by tourist boards, wholesalers and travel agents and how to develop and attract customers.

This Diploma course will be of great interest to all tourism professionals who would like to learn more about the growth and importance of the tourism industry. It will also be of great interest to all learners who are interested in a career in the tourism sector.

After completing this course you will be able to:


  • Describe how historic travel patterns led to the formation of the modern tourist industry.
  • Outline the sectors of the tourist industry and the employment and career opportunities it offers.
  • List the main priorities of business and pleasure travelers and the ways in which travel destinations can appeal to both groups.
  • Explain how travel destinations and tourism businesses can effectively market and promote themselves.
  • Describe the role of tour wholesalers, travel agencies and online travel services in packaging and selling tourism products.

All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive to you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Diploma courses:

Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma that is posted to you (with FREE standard shipping worldwide)
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame that is posted to you (with FREE standard shipping worldwide)

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

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