Free Online Diploma in Strategic Management Certificaiton | Alison

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Diploma in Strategic Management - Revised

Learn about the management processes that take place in an organisation and how these processes are affected by the implementation of strategies.

Leadership and Management
Free Course
This free online Diploma in Strategic Management certification course will teach you techniques, from strategic flexibility and strategic competitiveness, to internal and external analysis. Strategic Management plays a crucial role in management decision-making processes, which makes people with strategic management skills highly valuable. By the end of the course, you will have gained a respected skillset, and big boost to your résumé.
  • Duration

    10-15 Hours
  • Certification

  • Mobile Friendly

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This course, the Diploma in Strategic Management will introduce you to the strategic practices and procedures used by top management to achieve major goals and initiatives within an organisation. You will begin by learning what a mission statement is and how effective mission statements add focus to the organization's efforts. The importance of a strategic plan in determining long-term decisions including an organization's objectives, goals and course of action will be explained to you. You will discover the difference between operating decisions and strategic decisions and what a strategic management decision process involves.

The course then introduces you to the decision-making process involved in strategic management. This process will teach you about important decision-making steps, from determining the mission or purpose of an organization to specifying objectives and goals to formulating a strategic plan and through to monitoring, reviewing and evaluating the strategic plan.

The course also covers important topics in strategic management, such as strategic competitiveness, strategic risk, strategic flexibility, and internal and external analysis and what role they play in the decision-making process. Importantly, the course reviews the concept of implementing strategy and describes who will carry out the strategic plan and what should be done to align the company’s operations in a new direction. You will then learn about business functions and the factors differentiating Stage I, II and III companies. The course introduces you to the important issues involved in corporate strategy such as directional strategy, portfolio strategy and parenting strategy.

Finally, you will learn about tools and techniques that are used as part of the corporate strategy process.This Diploma course will be of great interest to all professionals working in management and to all learners who would like to learn about the role of strategic management in business.

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Introduction to Strategic Management

Understanding Corporate Strategy

Business Strategy - Experience Curves and Doom Loops

Introduction to the Decision Making Process in Strategic Management

The Decision Making Process and Corporate Planning

Introduction to the 7-S Framework

Diploma in Strategic Management - First Assessment

Introduction to Implementing Strategy

Diversification and Synergy

Evaluation of Strategy

Introduction to Corporate Strategy

Businesses Matrices - BCG Matrix and GE Matrix

Businesses Matrices - McKinsey Matrix and Shell Matrix

Diploma in Strategic Management - Second Assessment

Course assessment

Learning Outcomes

Having completed this course, you will be able to:

  • Describe the principles of strategic planning
  • Describe the Strategic Management Decision Making Process
  • Examine a conceptual model of corporate planning
  • Describe the role of each component of the 7-S Framework
  • Define strategic implementation
  • Describe the five-step model in the evaluation and control process
  • List and describe steps in a Strategy Audit
  • Identify guidelines for proper control of strategic planning implementation
  • Describe the important issues involved in Corporate Strategy
  • Define the role of different matrices (BCG, McKinsey, Shell) with examples


All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world. Your Alison Diploma is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Diplomas for completed Diploma courses:

Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma, posted to you with FREE shipping
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame, posted to you with FREE shipping

All Diplomas are available to purchase through the Alison Shop. For more information on purchasing Alison Diplomas, please visit our FAQs. If you decide not to purchase your Alison Diploma, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Diploma pricing, please visit our Pricing Page.


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