Learning Outcomes

In this free course, you will learn how to:

• Define the term business sustainability
• Discuss the role of entrepreneurship in sustainable business
• Explain the role of innovation in sustainable business
• Define how sustainability works in the marketing mix
• Identify the market barriers to sustainable products
• Discuss the risks associated with sustainability marketing
• Describe what the term "triple bottom line" means
• Outline the social, environmental and economic impact of a business
• State the process of product life cycle management