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Diploma in Applied Psychology - Consumer Behavior - Revised

Psychology
Free Course
An understanding of consumer behavior is key for marketing a product in such a way that satisfies the demands and of your customers. This is because understanding consumer behaviour allows business managers to gauge and control the factors that influence customers' purchasing decisions. To help you gain this crucial marketing knowledge, this Diploma in Applied Psychology course will introduce you to the fundamentals of consumer behavior.
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  • Duration

    10-15 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Responsive

    Yes
  • Publisher

    NPTEL

Description

Outcome

Certification

View course modules

Description

This course will first introduce you to the importance of studying consumer behavior. You will learn how this field of study developed, its applications, and the stages involved in the consumer decision-making process. You will study the main models of consumer behavior, how these models have been developed, and their implications for a marketer. You will look into the Howard Sheth Model of Consumer Behavior, study the work of renowned psychologists, and learn the applications of these models for the work of a marketer.

You will then study consumer attitudes to help you understand behaviors toward a brand, product, or service. The course will also discuss the nature and function of attitudes, including the structural models of consumer attitudes. Next, you will learn how attitudes are measured by marketers and how changes may come about. The course will then discuss the importance of personality as a factor in the consumer decision-making process as well as the ideas of self-image and self-concept.

By gaining a better understanding of the nature and functions of attitudes, how attitudes are formed, and what factors influence attitudes, you can influence the decision-making process of consumers. The Diploma in Applied Psychology - Consumer Behavior online course can help you design, develop, and implement marketing strategies that can help utilise individual consumers' buying personalities. So, check out the course today, and start enhancing your marketing skills.

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Learning Outcomes

Having completed this course the learner will be able to:


  • Describe the nature, scope and application of consumer behavior.
  • Define consumer decision making.
  • Describe the consumer decision making process and its implications for a marketer.
  • Define and explain the meaning of Consumer Attitudes.
  • Explain Attitude Formation and Attitude Change.
  • Describe Attitude Change: The ELM Model,The Theory of Cognitive Dissonance, Theory.
  • Describe Consumer Attitude and its implications for marketers.
  • Describe the Models of Consumer Behavior.
  • Define the meaning of consumer personality.
  • Describe personality traits and personality types.
  • Describe the meaning of self concept and self image.
  • Describe consumer personality, self-concept and self-image and their implications for marketers.

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive to you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Diploma courses:

Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma that is posted to you (with FREE standard shipping worldwide)
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame that is posted to you (with FREE standard shipping worldwide)

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

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