Loading

Introduction to Marketing Strategies and Case Analysis

Introduction to Marketing Strategies and Case Analysis

Start Course Now

3

Modules

12

Topics

4-5

hours

learn the fundamentals of marketing in the context of market strategy and how to apply your newly learnt skills to different cases in the real world.
Module 1
Introduction to Marketing
Resources available

This module introduces you to the world of marketing. The module begins by teaching you about how marketing came about, the basic principles of marketing and the important roles that marketing has in the business.

Introduction to Marketing - Learning Outcomes

Start Topic

Evolution of Marketing

Start Topic

Marketing Management

Start Topic

Marketing in India

Start Topic

The Role of Marketing

Start Topic

Introduction to Marketing - Lesson Summary

Start Topic
Module 2
Introduction to Case Analysis
Resources available

This module teaches you about the importance of case analysis and case studies and how they can be used as a tool in marketing. The module also touches on the marketing environment and it's relation to case analysis.

Introduction to Case Analysis - Learning Outcomes

Start Topic

Case Analysis

Start Topic

Case Study

Start Topic

Marketing Environment

Start Topic

Lesson Summary

Start Topic
course assessment: Introduction to Marketing Strategies and Case Analysis
Module 3
Course assessment
Resources available

An Introduction to Marketing Strategies and Case Analysis - Course Assessment

Start Assessment