Strategic Planning and Market Research

Name: Strategic Planning and Market Research
Availability: InStock
Rating: 3.9 (86 reviews)

Learn about marketing research, strategic planning, customer satisfaction and loyalty with this free online course.

Published by

Saved For Later

Confident you have the skills to certify without completing the course content?

Learning Outcomes

In this free course, you will learn how to:

Explain what a value proposition is
Discuss why a company may develop different value propositions for different target markets
Explain how a mission statement helps a company with its strategic planning
Describe a firm analyzing its internal environment
Describe the external environment a firm may face and how it is analyzed
Describe a Marketing Information System
Describe the components of a marketing information system and each component's purpose
Describe the limitations of market intelligence and its ethical boundaries
Describe the basic steps in the marketing research process and the purpose of each step
Relate influencer marketing to other forms of social communities and marketing strategies
Distinguish attitudinal loyalty from behavioural loyalty
Describe the components of a successful loyalty program

Published by

Positive learner ratings

Learners Courses

Earn credentials that matter: Anyone can say they’re learning. A CPD-accredited Alison Certificate proves you followed through.
Get an edge over others: Add your Certificate to your CV, LinkedIn, and Alison Profile to strengthen job applications and promotion opportunities.
Show you’re serious about growth: A Certificate signals initiative, commitment, and a willingness to keep learning; qualities employers actively look for.