Introduction to Advertising
Learn how to get your company recognized in no time, with this free online Introduction to Advertising course.
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This course will introduce you to the world of advertising and the process undertaken by ad agencies when vying for a client's business. You will learn about the SS+K organization and how they assisted MSNBC in revamping their image. You will also study the pitch process, how to identify objectives for an ad campaign, and the methods that can be used for deploying an advertising message. You will then learn about the Four Ps: product, place, price, and promotion, and how to blend these together to create the desired impact.
Next, you will study the main methods for managing media and how to use SWOT analysis and asymmetric communications briefs to solve problems. You will then be introduced to the concept of virtual worlds and how advertisers can infiltrate them to bring messages to consumers. You will learn about copy research and copy testing, relevance and resonance, the methods for marketing a product or service, and the benefits of radio and print ads. The course will also teach you how to measure readership and the benefits of customer relationship management.
Gaining more customers and new clients with the help of an effective advertising campaign is a fantastic achievement that can really help get you recognised as a valuable member of the company. This free Introduction to Advertising online course will support you in becoming that person who drives the company forward towards achieving its advertising, marketing, and sales goals. So, check out the course today, and learn to advertise like a true professional.Start Course Now
Module 1: Advertising Campaigns
Module 1: Learning Outcomes
Introduction to Advertising
Advertising, Promotion, and Marketing Essentials
The Four Cornerstones of Marketing: The Four Ps
Advertising Industry Structure
Advertising Techniques and Society
Running an Advertising Campaign
Module 1: Lesson Summary
Module 2: Managing Media
Module 2: Learning Outcomes
Various Media and Virtual Worlds
Module 2: Lesson Summary
Module 3: Ad Development
Module 3: Learning Outcomes
Relevance and Resonance
Module 3: Lesson Summary
Module 4: Media Marketing
Module 4: Learning Outcomes
Module 4: Lesson Summary
After completing this advertising course, you will:
- Characterize the Shepardson, Stern and Kaminsky (SS+K) organization.
- List and describe the five factors that constitute an ad’s likeability, as well as the principles that increase a print ad’s impact.
- Discuss the SWOTs and apply them to the solution of a problem.
- Describe and evaluate the asymmetric communications brief.
- Explain how copy research and copy testing is conducted.
- List and describe the types of appeals used by advertisers.
- Define and describe advergaming, the diffusion of innovation, relevance and resonance.
- Describe and define CPM, CPC, CPA, CPV, and CPS.
- Recall the various radio day-parts.
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