Advertising is a marketing strategy that involves the acquisition of space for the promotion of a product, service, or cause. Its goal is to entice people to buy. Alison's free online advertising courses will teach you how to communicate with the users of a product or service to help you get your promotional messages, or advertisements, across effectively.

Introduction to Advertising

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Beginner Level

Introduction to Advertising

Q: What are the best free online advertising courses?

The best free online advertising courses available on Alison are Introduction to Advertising , and Facebook Advertising for Beginners .

Q: How much does an online advertising course cost?

Each of the online advertising courses on Alison are free, as are all of Alison's online courses. Alison's learners do not have to pay anything to take these courses unless they want a digital or physical copy of the course certificate.

Learn how to get your company recognized in no time, with this free online Introduction to Advertising course.

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Avg. Duration1.5-3 Hours
Available Languages (2)
English
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- English
- Spanish
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Learning Outcomes

In this free course, you will learn how to:

Discuss the SWOTs and apply them to the solution of a problem
Describe and evaluate the asymmetric communications brief
Explain how copy research and copy testing is conducted
List and describe the types of appeals used by advertisers
Define and describe advergaming, the diffusion of innovation, relevance and resonance
Describe and define CPM, CPC, CPA, CPV, and CPS
Recall the various radio day-parts
List and describe five factors that make up an ad’s likeability, and the principles that increase a print ad’s impact
Describe the distinctive nature of the Shepardson, Stern and Kaminsky (SS+K) organization

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