Facebook Advertising for Beginners
Free online course on how to launch your Facebook Ad campaign and target your ideal Facebook audience.
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CertificationView course modules
Running your first Facebook Ads campaign can seem daunting. There are so many different aspects to setting up the campaign, not to mention the pitfalls that can lead to your ads being disapproved, or even ending up with a banned account. This free online course Facebook Ads for Beginners shows you that the good news is that although it may seem complicated to create and run ads on Facebook, it's actually quite simple once you know how!
This online course is designed for complete beginners and is presented in an accessible manner. During the training you will learn how to set up a new Facebook page, and get that page ready for running ads. You will also learn how to find your target audience on Facebook, as well as find and create eye catching images for your ad. You will also learn how to write short ad headlines and text as well as set up and launch the campaign.
Important Information about Facebook Advertising
Getting Ready to Run Facebook Ad Campaigns
Landing Page Compliance
Types of Facebook Ads
Defining Your Audience
Set up the Campaign and Launch the Ad
Having completed this course you will be able to:
- List the steps needed to launch your first Facebook ads campaign
- Describe ways of finding your ideal audience on Facebook
- Identify the avoidable common mistakes made by new advertisers
- Explain how to create a new Facebook 'business' page
- Describe the prep needed for a new page to running ads
- Select and develop unique and eyecatching ad images using free online tools
- Explain what makes appealing ad headlines and text
- List the different types of Facebook ads
- Discuss ways of protecting your ads account by complying with Facebook's ad policies
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certificates for completed Certificate courses:
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