Social media now shapes how organisations communicate, promote services, and understand audiences. Many businesses maintain active profiles, yet structured planning and clear strategy are often missing. This social media marketing course introduces the foundations of strategic social media management and explains how social platforms influence modern marketing, communication, and audience engagement.

The course examines the development of social media platforms and the market factors that shaped their adoption. It explores practical methods such as social presence audits, listening techniques, goal setting, and platform selection. Integrated marketing concepts, keyword research, and content planning are introduced alongside campaign management, community engagement, customer service practices, and performance measurement.

This diploma is relevant for marketing professionals, business owners, communication teams, and individuals interested in developing structured social media strategy skills. It provides a clear understanding of how social media planning, execution, and evaluation support effective marketing decisions. The course also introduces the operational practices used in modern social media management. This course content was created in partnership with Cynthia Okwunka, Social Media Marketing Manager. The authors generated this text with the help of ChatGPT. After drafting, the authors and subject matter experts reviewed, edited, and revised the text to ensure it is correct and meets Alison’s high-quality standards. Study the principles and frameworks that guide responsible and strategic social media marketing. Join the course now.