Diploma in Social Media Marketing and Strategy

Name: Diploma in Social Media Marketing and Strategy
Availability: InStock
Rating: 3.8 (59 reviews)

Learn Social Media Marketing Strategy, Content Planning and Campaign Management with this free online course.

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Learning Outcomes

In this free course, you will learn how to:

Define core concepts that distinguish social media platforms from other digital channels.
Explain adoption patterns and lifecycle signals that shape platform development.
Analyse market indicators and audience problems used in social strategy planning.
Assess social presence audits and listening data to interpret audience insights.
Outline governance policies and goal frameworks used in organisational social media strategy.
Select appropriate platforms using structured channel evaluation methods.
Apply keyword research and deployment practices for social media discovery.
Compare branded and general content strategies used in social communication.
Create structured content plans and editorial workflows for platform management.
Plan campaign structures and operational processes for social media initiatives.
Review community management and customer service practices in social environments.
Evaluate analytics reports to guide optimisation and strategic improvement.

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Earn credentials that matter: Anyone can say they’re learning. A CPD-accredited Alison Diploma proves you followed through.
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