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Diploma in Services Management

Learn how to create business services strategies that will deliver customer satisfaction with this free online course.

Publisher: NPTEL
This free online Diploma in Services Management course will teach you how to design and develop service processes that improve customer experiences and increase service productivity and efficiency. Drawing customers to your business services takes specialist knowledge and skill, and this course will teach you the effective service strategy management skills necessary to meet customer needs and reduce operational costs.
Diploma in Services Management
  • Duration

    10-15 Hours
  • Students

  • Accreditation


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This course will first introduce you to Service Management and its core elements. You will look into the evolving service markets, service customers, and product service systems, and you will also be guided through the promotion of services. The course will then discuss the challenges of service management and the role of the consumer in the flow of services. You will also learn about the behavior of service consumers, the Co-creation of Services, and the Three-Stage Model of Service Consumption.

Next, you will study brand positioning. The course will teach you how to implement strategic planning and apply competitive strategies that are crucial for your company's success. You will study the different approaches to service pricing and learn about customer satisfaction and loyalty as well as how to develop loyalty bonds with customers. You will also look into the strategies that can help manage and develop customer loyalty and partner relationships in service management.

The business services sector is one of the most rapidly growing industries in the world, accounting for more than 60% of worldwide GDP. Gaining a better understanding of competitive service elements can help you create a loyal customer base that will secure your business goals. This course is designed to give you the skills you need to deliver truly excellent services that draw in and retain a great set of customers. So check out the course today, and start learning something really useful.

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