Diploma in Services Management - Revised

Learn how to create business services strategies that will deliver customer satisfaction with this free online course.

Service Management
Free Course
Drawing customers to your business services takes specialist knowledge and skill. This Diploma in Services Management online course will teach you how to design and develop service processes that improve customer experiences and increase service productivity and efficiency. You will also learn effective service strategy management skills that can help reduce high costs by integrating products and services and keeping inventory levels minimal.
  • Duration

    10-15 Hours
  • Assessment

  • Certification

  • Responsive

  • Publisher





View course modules


This course will first introduce you to Service Management and its core elements. You will look into the evolving service markets, service customers, and product service systems, and you will also be guided through the promotion of services. The course will then discuss the challenges of service management and the role of the consumer in the flow of services. You will also learn about the behavior of service consumers, the Co-creation of Services, and the Three-Stage Model of Service Consumption.

Next, you will study brand positioning. The course will teach you how to implement strategic planning and apply competitive strategies that are crucial for your company's success. You will study the different approaches to service pricing and learn about customer satisfaction and loyalty as well as how to develop loyalty bonds with customers. You will also look into the strategies that can help manage and develop customer loyalty and partner relationships in service management.

The business services sector is one of the most rapidly growing industries in the world, accounting for more than 60% of worldwide GDP. Gaining a better understanding of competitive service elements can help you create a loyal customer base that will secure your business goals. This course is designed to give you the skills you need to deliver truly excellent services that draw in and retain a great set of customers. So check out the course today, and start learning something really useful.

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Learning Outcomes

Having completed this course, learners will be able to: 

  • Describe the four categories of services
  • List the 7 P's of service marketing
  • Explain service dimensions: Intangibility, Heterogeneity and Inseparability
  • Describe how to develop service blueprints
  • Identify how to fail proof a service
  • Describe managing customer perceptions of risk
  • Discuss how to design a new service process
  • Explain the components of the new service development cycle
  • Examine the role of culture in service excellence
  • Discuss positioning strategies for services
  • Explain what is meant by brand and branding strategies


All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive to you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Diploma courses:

Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma that is posted to you (with FREE standard shipping worldwide)
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame that is posted to you (with FREE standard shipping worldwide)

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.



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