Diploma in Services Management - Revised
Learn how to create business services strategies that will deliver customer satisfaction with this free online course.
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CertificationView course modules
This course will first introduce you to Service Management and its core elements. You will look into the evolving service markets, service customers, and product service systems, and you will also be guided through the promotion of services. The course will then discuss the challenges of service management and the role of the consumer in the flow of services. You will also learn about the behavior of service consumers, the Co-creation of Services, and the Three-Stage Model of Service Consumption.
Next, you will study brand positioning. The course will teach you how to implement strategic planning and apply competitive strategies that are crucial for your company's success. You will study the different approaches to service pricing and learn about customer satisfaction and loyalty as well as how to develop loyalty bonds with customers. You will also look into the strategies that can help manage and develop customer loyalty and partner relationships in service management.
The business services sector is one of the most rapidly growing industries in the world, accounting for more than 60% of worldwide GDP. Gaining a better understanding of competitive service elements can help you create a loyal customer base that will secure your business goals. This course is designed to give you the skills you need to deliver truly excellent services that draw in and retain a great set of customers. So check out the course today, and start learning something really useful.
Having completed this course, learners will be able to:
- Describe the four categories of services
- List the 7 P's of service marketing
- Explain service dimensions: Intangibility, Heterogeneity and Inseparability
- Describe how to develop service blueprints
- Identify how to fail proof a service
- Describe managing customer perceptions of risk
- Discuss how to design a new service process
- Explain the components of the new service development cycle
- Examine the role of culture in service excellence
- Discuss positioning strategies for services
- Explain what is meant by brand and branding strategies
All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive to you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certification for completed Diploma courses:
Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma that is posted to you (with FREE standard shipping worldwide)
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