Free Online Diploma in Services Management Course | Alison

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Diploma in Services Management - Revised

Learn how to create business services strategies that will deliver customer satisfaction with this free online course.

Service Management
Free Course
This free online Diploma in Services Management course will teach you how to design and develop service processes that improve customer experiences and increase service productivity and efficiency. Drawing customers to your business services takes specialist knowledge and skill, and this course will teach you the effective service strategy management skills necessary to meet customer needs and reduce operational costs.
  • Duration

    10-15 Hours
  • Certification

  • Mobile Friendly

  • Publisher

  • Accreditation






View course modules


This course will first introduce you to Service Management and its core elements. You will look into the evolving service markets, service customers, and product service systems, and you will also be guided through the promotion of services. The course will then discuss the challenges of service management and the role of the consumer in the flow of services. You will also learn about the behavior of service consumers, the Co-creation of Services, and the Three-Stage Model of Service Consumption.

Next, you will study brand positioning. The course will teach you how to implement strategic planning and apply competitive strategies that are crucial for your company's success. You will study the different approaches to service pricing and learn about customer satisfaction and loyalty as well as how to develop loyalty bonds with customers. You will also look into the strategies that can help manage and develop customer loyalty and partner relationships in service management.

The business services sector is one of the most rapidly growing industries in the world, accounting for more than 60% of worldwide GDP. Gaining a better understanding of competitive service elements can help you create a loyal customer base that will secure your business goals. This course is designed to give you the skills you need to deliver truly excellent services that draw in and retain a great set of customers. So check out the course today, and start learning something really useful.

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What is Meant by Service Management?

Service Management Elements

Understanding The Challenges Of Service

Delivering Service Excellence

Diploma in Service Management - First Assessment

Position and Branding

Understanding Service Pricing

Quality In Service Management

Managing Customer Loyalty and Partner Relationships in Service Management

Diploma in Services Management - Second Assessment

Course assessment

Learning Outcomes

Having completed this course, learners will be able to: 

  • Describe the four categories of services.
  • List the 7 P's of service marketing.
  • Explain service dimensions: Intangibility, Heterogeneity and Inseparability.
  • Describe how to develop service blueprints.
  • Identify how to fail proof a service.
  • Describe managing customer perceptions of risk.
  • Discuss how to design a new service process.
  • Explain the components of the new service development cycle.
  • Examine the role of culture in service excellence.
  • Discuss positioning strategies for services.
  • Explain what is meant by brand and branding strategies.


All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world. Your Alison Diploma is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Diplomas for completed Diploma courses:

Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma, posted to you with FREE shipping
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame, posted to you with FREE shipping

All Diplomas are available to purchase through the Alison Shop. For more information on purchasing Alison Diplomas, please visit our FAQs. If you decide not to purchase your Alison Diploma, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Diploma pricing, please visit our Pricing Page.


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