Building a Brand Strategy

Name: Building a Brand Strategy
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This free online course teaches the key factors of brand philosophy for building a successful brand strategy.

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Learning Outcomes

In this free course, you will learn how to:

Explain brand strategy and how it works
Discuss how a brand can affect the emotions of its customers and persuade people to buy a product
Summarise hybrid branding solutions for small and medium-sized businesses
Outline the character typology of the customers and what to consider
Describe the difference between values and abilities and how to brainstorm about our future abilities
Discuss how to use your company's vision and mission as a basis for marketing campaign ideas
Summarise what archetypes are and how to use archetypes in our businesses
Outline how naming a brand is a creative process and what factors make finding a good name difficult
Discuss how to use a story in your marketing efforts and what makes a story compelling
Define ‘visual identity’ and explain how a brand gains trustworthiness through visual design

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