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Building a Brand Strategy
Advanced Level

Building a Brand Strategy

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  • 4-5 Avg Hours
  • CPD Accredited
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Building a Brand Strategy

This free online course teaches the key factors of brand philosophy for building a successful brand strategy.
This course will explore the basics of brand strategy and its importance to businesses today. We will examine why branding is not another name for marketing but an important part of creating a perception abou... This course will explore the basics of brand strategy and its importance to businesses today. We will examine why branding is not another name for marketing but an important part of creating a perception about your business to consumers. We will then explore some crucial topics such as the role of business leaders in building brands, the four pillars of branding, the importance of brand names and understanding visual identity.
COURSE PUBLISHER İlbey UÇARExperienced psychology therapist

What You Will Learn In This Free Course

  • Explain brand strategy and how it w...
  • Discuss how a brand can affect the ...
  • Summarise hybrid branding solutions...
  • Outline the character typology of t...
  • Explain brand strategy and how it works
  • Discuss how a brand can affect the emotions of its customers and persuade people to buy a product
  • Summarise hybrid branding solutions for small and medium-sized businesses
  • Outline the character typology of the customers and what to consider
  • Describe the difference between values and abilities and how to brainstorm about our future abilities
  • Discuss how to use your company's vision and mission as a basis for marketing campaign ideas
  • Summarise what archetypes are and how to use archetypes in our businesses
  • Outline how naming a brand is a creative process and what factors make finding a good name difficult
  • Discuss how to use a story in your marketing efforts and what makes a story compelling
  • Define ‘visual identity’ and explain how a brand gains trustworthiness through visual design
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Learner Reviews & Feedback For Building a Brand Strategy

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Bello T. Alison Graduate
loved this course
I loved how she explained the course so simply and succintly
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Ananja P. Alison Graduate
Struggled to understand the lecturer with her accent
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İlbey UÇAR's Alison Stats

İlbey UÇAR's Alison Stats

406,046 Learners106 Courses5,986 Learners Benefited From Their Courses