Learn about the Advanced Features and Editor of Bing Ads | Alison

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Bing Ads Advanced Features and the Ads Editor - Revised

Learn how to improve search engine optimisation using Bing Ads' advanced features and the Ads Editor.

Free Course
This free online Bing Ads course will teach you about Bing Ads' advanced features and ads editor, enabling you to get the most out of your adverts through Microsoft’s Bing search engine, from report viewing and customizing to improving your click-through rate. Online advertising is a great way to promote your business or product to a wide audience. Start advertising today with this free online course on Bing Ads Advanced Features and Ads Editor.
  • Duration

    1.5-3 Hours
  • Assessment

  • Certification

  • Responsive

  • Publisher

    Channel 9





View course modules


This online course Bing Ads Advanced Features and the Ads Editor will help you to gain an insight into the advanced settings available on the Bing Ads network. The course will look at the different adaptable elements which could improve your ad’s efficiency, it also talks you through the Bing Ads Editor.

The course starts off with introducing you to the advanced features available on Bing Ads where you will learn about the different types of ad extensions which you can utilize, and you will look at the effective use of dynamic text. You will be made aware of the importance of accurate ad content, and learn how to use campaign exclusions.

Lastly, you will look at how to optimise your Bing ad. With focus on, how to analyse report information from Bing to improve your ad’s CTR and conversions. You will also learn how to use the Bing Ads Editor to efficiently manage your Bing Ads campaigns.

This course will be of interest to anyone who wishes to learn more about search engine optimisation in order to improve their website’s results. It will also be of interest to anyone looking to increase their knowledge of Bing Ads’ advanced features.

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Learning Outcomes

Upon successful competion of this course the learner will be able to:

  • Discuss ad extensions.
  • Explain dynamic text.
  • Discuss content ads.
  • Explain campaign exclusions.
  • Discuss the different types of Bing Ads reports available.
  • Explain how to optimize a campaign.
  • Discuss the Bing Ads Editor.
  • Explain the Bing Ads Partner Support.


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