Ultimate Google Ads Course - Profit With PPC! | Free course | Alison

Diploma in Google Ads

Learn how to drive consistent, high-quality traffic to your site daily with this free Google Ads online course.

Digital Marketing
Free Course
This free online Google Ads diploma course will teach you the exact skills and techniques you need to win a business and drive consistent and profitable traffic to a website around the clock. In this day and age, most customers use Google to search for certain products and services online, many businesses lose customers to their competition because the competitor's Google Ads campaigns are more optimized than theirs.
  • Duration

    10-15 Hours
  • Assessment

  • Certification

  • Responsive

  • Publisher






View course modules


Unless you have the tools and the skill to manage your own successful Google AdWords campaign, you are going to continue to lose customers to your competition. Study this free online course Diploma in Ultimate Google Ads - Profit With PPC! and you will be able to create, develop and optimize a professional Google AdWords campaign that sends high quality traffic to your website, round-the-clock, 7 days a week.

In this course you will learn how to set up your AdWords account from scratch. The course teaches you about the theory behind successful online advertising including topics such as what keywords are and how to use them to your advantage; How to set up conversion tracking and how to track phone calls from your website; How to take advantage of competitor reports and customer data in your campaigns; How to write and A/B test your ads ; How to increase Quality Score and decrease your cost per click; How to understand your customers from a psychological level .... and much much more! 

This course walks you through the most important aspects of Google AdWords with a clear, step-by-step approach. By following along with your experienced course tutor, you will see how simple, fun and effective Google AdWords can be. We know you're going to absolutely love it, and we can't wait to share this knowledge and experience with you on the inside! Start now and see how you can increase your website traffic with Google Ads. 

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Learning Outcomes

After completing this course you will be able to:

  • Explain how to drive consistent, round-the-clock traffic to your website or landing page
  • Describe the use of conversion tracking to determine the value of your Google Ad campaigns
  • Describe how to create, develop and optimize your own profitable Google AdWords campaigns
  • Explain how to remarket to your previous website visitors to get them coming back to your site
  • Describe how to advertise your products and services online effectively
  • Explain how to set up languages, daily budget, hourly reports and other features
  • Describe the importance of keywords
  • Describe how to structure your Ad Groups like a professional
  • Explain Google Ads billing


All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world. Your Alison Diploma is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Diplomas for completed Diploma courses:

Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma, posted to you with FREE shipping
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame, posted to you with FREE shipping

All Diplomas are available to purchase through the Alison Shop. For more information on purchasing Alison Diplomas, please visit our FAQs. If you decide not to purchase your Alison Diploma, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Diploma pricing, please visit our Pricing Page.



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