Introduction to Bing SEO - Revised
Learn about search engine optimization (SEO) using Bing.
Take this certificate on your own.
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In this online course Introduction to Bing SEO you to gain an insight into how search engines break down and rank webpages, along with looking at the different factors which influence how search engines view your site, and its contents.
To start off, you will be introduced to the basics of search engine optimisation, and the different terms and factors relevant to the area of SEO. You will be introduced to the importance of keywords, and how they can influence your websites ranking. You will also examine how to establish a list of effective keywords to optimise your websites ranking.
Lastly, you will look at the influence which content can have upon how your website performs in search engine searches. In particular, you will study how to incorporate keywords into your content. You will also examine SEO techniques which can improve your page’s performance, and techniques which can damage your page’s performance, and be taught about Bing’s Ad Partners.
This course will be of interest to anyone who wishes to learn more about search engine optimisation in order to improve their website’s results. It will also be of interest to anyone looking to increase their knowledge of how search results are generated.Start Course Now
Introduction to SEO and Keywords
Introduction to SEO and Keywords Learning Outcomes
Introduction to Bing SEO
Importance of Keywords and Keyword Research
Introduction to SEO and Keywords Lesson Summary
Content Planning and SEO Issues
Content Planning and SEO Issues Learning Outcomes
On-page Content Planning and Organisation
Technical SEO and Website Tools
Content Planning and SEO Issues Lesson Summary
Having completed this course you will be able to:
- Discuss the different aspects important in SEO;
- Exolain how search engines work;
- Discuss the importance of keyword research;
- Explain how to develop a list of effective keywords;
- Explain why quality content is so important to a web page;
- Discuss ways to optimizze a web page's content;
- Discuss the bast technical setup practices;
- Explain the usefulness of website tools;
- Explain what is available through Bing's ad partners.
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