Search Engine Optimization | Introduction to Bing SEO | Alison

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Introduction to Bing SEO - Revised

Learn about search engine optimization (SEO) using Bing.

Free Course
This free online introductory course to Bing SEO will help you understand how you can draw more relevant users to your websites by optimizing your sites to show up in Bing searches. Search Engine Optimization, is highly important in ensuring an increase in website quality and quality of website traffic. Learn how search engines work, the importance of keywords, website tools for SEO and what is available to you as a Bing ad partner.
  • Duration

    1.5-3 Hours
  • Certification

  • Mobile Friendly

  • Publisher

    Channel 9
  • Accreditation






View course modules


In this online course Introduction to Bing SEO you to gain an insight into how search engines break down and rank webpages, along with looking at the different factors which influence how search engines view your site, and its contents.

To start off, you will be introduced to the basics of search engine optimisation, and the different terms and factors relevant to the area of SEO. You will be introduced to the importance of keywords, and how they can influence your websites ranking. You will also examine how to establish a list of effective keywords to optimise your websites ranking.

Lastly, you will look at the influence which content can have upon how your website performs in search engine searches. In particular, you will study how to incorporate keywords into your content. You will also examine SEO techniques which can improve your page’s performance, and techniques which can damage your page’s performance, and be taught about Bing’s Ad Partners.

This course will be of interest to anyone who wishes to learn more about search engine optimisation in order to improve their website’s results. It will also be of interest to anyone looking to increase their knowledge of how search results are generated.

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Learning Outcomes

Having completed this course you will be able to:

  • Discuss the different aspects important in SEO;
  • Exolain how search engines work;
  • Discuss the importance of keyword research;
  • Explain how to develop a list of effective keywords;
  • Explain why quality content is so important to a web page;
  • Discuss ways to optimizze a web page's content;
  • Discuss the bast technical setup practices;
  • Explain the usefulness of website tools;
  • Explain what is available through Bing's ad partners.


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