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Introduction to Bing SEO - Revised
Learn about search engine optimization (SEO) using Bing.
Description
In this online course Introduction to Bing SEO you to gain an insight into how search engines break down and rank webpages, along with looking at the different factors which influence how search engines view your site, and its contents.
To start off, you will be introduced to the basics of search engine optimisation, and the different terms and factors relevant to the area of SEO. You will be introduced to the importance of keywords, and how they can influence your websites ranking. You will also examine how to establish a list of effective keywords to optimise your websites ranking.
Lastly, you will look at the influence which content can have upon how your website performs in search engine searches. In particular, you will study how to incorporate keywords into your content. You will also examine SEO techniques which can improve your page’s performance, and techniques which can damage your page’s performance, and be taught about Bing’s Ad Partners.
This course will be of interest to anyone who wishes to learn more about search engine optimisation in order to improve their website’s results. It will also be of interest to anyone looking to increase their knowledge of how search results are generated.
Start Course NowModules
Introduction to SEO and Keywords
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Introduction to SEO and Keywords Learning Outcomes
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Introduction to Bing SEO
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Importance of Keywords and Keyword Research
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Introduction to SEO and Keywords Lesson Summary
Content Planning and SEO Issues
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Content Planning and SEO Issues Learning Outcomes
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On-page Content Planning and Organisation
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Technical SEO and Website Tools
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Ad Partners
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Content Planning and SEO Issues Lesson Summary
Course assessment
Learning Outcomes
Having completed this course you will be able to:
- Discuss the different aspects important in SEO;
- Exolain how search engines work;
- Discuss the importance of keyword research;
- Explain how to develop a list of effective keywords;
- Explain why quality content is so important to a web page;
- Discuss ways to optimizze a web page's content;
- Discuss the bast technical setup practices;
- Explain the usefulness of website tools;
- Explain what is available through Bing's ad partners.
Certification
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certificates for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.
