Learning Outcomes

In this free course, you will learn how to:

• Explain the basics of offline marketing
• Describe how to plan marketing campaigns with more structure
• Identify how to set up Google Analytics
• Summarize the basic search engine optimization
• Describe how to predict whether a marketing strategy will work or not
• Compare and contrast social media and content marketing
• Explain how to avoid pitfalls and common errors in marketing
• Recall the customer development methodology by Steve Blank
• List and explain the three engines of growth