Learning Outcomes

In this free course, you will learn how to:

• Explain the concepts of key account management
• Discuss how to determine strategic importance objectively
• State the benefits of long-term connection to KAM
• List the crucial skills every key account manager must possess
• Identify the elements of the account planning process
• Summarize the concept of the SWOT analysis
• Define customer value as it relates to KAM
• State the benefits of revenue mapping in KAM
• Summarize the benefits of the market segment in KAM