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Understanding Key Account Management
Intermediate Level

Understanding Key Account Management

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Understanding Key Account Management

Discover the concepts, roles and responsibilities involved in key account management with this free online course.
Key accounts refer to a company's most valuable customers. They are essential to an organization's long-term growth and often necessitate a significant investment of time and resources. However, there is a ne... Key accounts refer to a company's most valuable customers. They are essential to an organization's long-term growth and often necessitate a significant investment of time and resources. However, there is a need for more qualified key account managers. Therefore, we have designed this course to assist you in mastering the concept of key account management and help you develop a clear strategy and program structure to serve and grow key accounts.

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