SAP is a German software company known for building various enterprise software products as a part of its ERP module. SAP CRM stands for Customer Relationship Management, primarily focused on optimizing customer relationship management processes, including sales, marketing, and customer service. This course is part of Exoexcellence Consultants’ courses on enterprise resource planning and related processes. The course imparts a core knowledge of the SAP CRM module.

There are four topics in this course. The first introduces a comprehensive overview of SAP CRM, its architecture, and its integration with other modules. The second topic tells how it enables organizations to drive revenue growth, maximize sales productivity, and deliver exceptional customer experiences. The third topic explores customer lifecycle management in SAP CRM, which encompasses the strategic approach to managing customer interactions and relationships across every stage of their journey with the company. The last topic will cover how SAP CRM offers a comprehensive suite of tools and functionalities to facilitate seamless customer engagement across various touchpoints.

As mentioned, the course gives you core knowledge, so you will mainly learn about the essential processes incorporated in SAP CRM. After completing these topics, you can build firm foundations in SAP CRM and consider yourself ready to embark on the journey of working on its practical aspects.