Sales Funnel Theory Foundations for Optimisation

The processes a prospective client must take to convert to a paying customer are known as sales funnels. By giving proper information and offers at every stage of the funnel, the intention is to lead them toward completing a purchase. This course aims to introduce the complete process of sales funnel optimisation. It starts with an overview of the three main stages of the sales funnel.

The funnel’s top, middle, and bottom (TOFU, MOFU, BOFU) model is a common framework that breaks down the sales funnel into more specific stages. You will comprehend the importance of these stages and some common tactics and strategies to persuade potential customers interested in your offering to proceed with the purchase. Also, you will discover the barriers and challenges you can face in every stage and proven strategies to complete the sale.

The following section will teach you about optimising your sales funnel. A/B testing and conversion rate optimisation, custom URL and one-click upsells will be explained. Integrating and automating the sales funnel is important because it streamlines the sales process, and you will understand how and what tools to use to integrate with the sales funnel. Finally, you will learn about tracking metrics in the sales funnel and advanced funnel techniques.