The agricultural value chain faces several interconnected challenges that limit both farmers and markets. Farmers often struggle to access reliable markets, while buyers and consumers experience inconsistent supply quantity and quality. A major contributing factor is poor post-harvest handling, leading to low-quality produce that fails to meet formal market standards. In addition, a limited understanding of pricing and value chain dynamics prevents farmers from setting fair and competitive prices. Many producers lack the knowledge of target customers and cost structures, leading to missed opportunities for profitability.

This course addresses these challenges by introducing learners to the agricultural value chain and its relevance to fresh produce farmers. It covers best practices in pre-harvest planning, harvesting techniques, and post-harvest handling, from cleaning and sorting to waxing, irradiation, and proper packaging. Learners will also develop practical skills in cost calculation, pricing methods, labeling, and market preparation. The course provides clear guidance on storage and transportation, including how to manage ethylene-sensitive produce and maintain suitable temperatures to preserve freshness and quality.

By the end of this course, learners will understand how to meet the quality and consistency requirements of formal markets. They will be equipped to identify target customers, apply effective harvesting and handling techniques, and set prices that reflect true production costs. Through this knowledge, farmers can minimize losses, increase access to higher-value markets, and ultimately improve their income and competitiveness in the agricultural value chain. Enrol today!