Introduction to Bing Ads | Alison

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Introduction to Bing Ads - Revised

This course Introduction to Bing Ads will help you to understand the concept of Bing Ads and how it can benefit your business.

Free Course
This free online introductory Bing ads course will teach you how to advertise the right way online, and to make effective campaigns of adverts though Microsoft’s Bing search engine. From the factors influencing how successful a Bing ad is to targeted advertisement, this course will help you get started in optimizing your online advertisements and growing your business and knowledge. Take this free course today to start advertising with Bing.
  • Duration

    1.5-3 Hours
  • Certification

  • Mobile Friendly

  • Publisher

    Channel 9
  • Accreditation






View course modules


With studying this online course Introduction to Bing Ads you will gain an understanding of the concept of Bing Ads and how it can benefit your business. Along with the different factors which influence how successful a Bing ad is, and the financial aspects associated with it.

To start, you will be taught about the basics of Bing and Bing Ads, the different terms and factors relevant to Bing Ads, and the structure of Bing Ads. After which you will be introduced to the importance of keywords, and how to organise campaigns. You will also examine how to optimise your business’s Bing ads to create the most effective campaign.

Next, the course delves into how to effectively compile a keyword list, and about the different software tools which can help you to identify new keywords. You will study how to target the audience you want to attract to your business, and how to ensure that quality customers are clicking on your ads. Lastly you will learn about the financial aspect of Bing ads, such as managing a budget and adjusting bid prices.

This course will be of interest to anyone who wishes to learn more about Bing Ads in order to improve their website’s performance, and increase their profit. It will also be of interest to anyone looking to increase their knowledge of how search engine advertisements work.

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Learning Outcomes

Having completed this course you will be able to:

  • Explain the concept of Bing Ads.
  • Discuss important factors impacting the optimisation of Bing Ads.
  • Explain Bing Ads campaigns.
  • Discuss different features of Bing Ads.
  • Discuss the importance of keywords.
  • Explain how to write an effective ad.
  • Discuss how to effectively target audiences.
  • Explain how to manage budgets on Bing Ads.


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