Every organisation has its own set of beliefs, values and way of doing things. These are referred to as the ‘company culture’. These beliefs and behaviours, if properly shaped, can revolutionise a business as well as increase creativity and profitability. As a manager, you have the authority and responsibility to shape your team's behaviour and organisational culture to turn events in your favour and retain the majority of your customers. When a company's customers are satisfied and happy with its services, the company will inevitably expand. Professionals have carefully designed this free online course to teach you the best techniques for evaluating and modifying your organisation's culture.

In the first section, we will introduce you to the basic concepts of culture. You will learn to define and discover what its main components are. Next, you will study the various methods for measuring your own organisation's culture. We will present three approaches to understanding behaviour and distinguishing between quantitative and qualitative approaches. We discuss various external and internal factors that influence it. Discover a simple six-step process known as the ‘ProPec Simple Improvement Process’, which you can use to understand and modify your company's culture. We outline the various reasons that incite the need for change and understand how these reasons negatively impact the employees and business. Techniques like surveys, focus groups and over-the-shoulder observation will be used to accurately evaluate the current state of your organisation's culture and pinpoint any changes that need to be made.

After identifying the required actions and plans, you will learn how to implement them correctly. We provide practical and easy to understand case studies and examples for you to gain a clear understanding of the processes in reality. This course will equip you with the tools and knowledge to identify culture change opportunities and how to tie them to your high-level business objectives. If you are a business owner, a manager or an aspiring team leader, this course is the best place to learn how to analyse and modify your business culture. Enrol today!