Fundamentals of Brand Development
Equip yourself with the essential tools and techniques of successful brand building in this free online course.
Take this certificate on your own.
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This free online course, Fundamentals of Brand Development, offers a comprehensive overview of the importance of brand building in today's competitive and increasingly digital market. This easy-to-follow course addresses common questions that a branding beginner may have. This course is also suitable for those in the field of marketing, sales and business who wish to further explore different facets of brand building. The first section highlights professional brand marketing strategies. You will be introduced to brand management and explore how you can guide your brand on its journey to success. You will also learn about the elements and attributes of a brand, which are collectively referred to as a brand's identity and how this is crucial in the establishment of your brand in the consumer psyche.
Next, you will embark on an examination of the brand building process. By asking yourself questions such as - why does my brand exist? What is the spark that drives my brand? - you will learn how to discover your brand’s purpose. The importance of identifying your competitors and the stages involved in doing so will also be discussed. The use of practical steps to ensure that you are targeting the right people as potential customers will be taught, along with an examination of your brand’s values and mission statement. Thereafter, you will see how a brand can improve both the quality and benefits of its products.
Finally, you will learn how a brand can stir up an emotional reaction in the hearts of potential clients through a good brand story and messaging. You will learn how to integrate your brand into every aspect of your business and how to stay consistent in your brand building. The importance of brand advocacy, such as who should feature as a brand advocate and how to build a successful advocacy program will also be discussed step-by-step. If you are looking to expand your knowledge on both personal and professional branding, this course will equip you with the tools necessary to achieve your branding goals. Why wait? Start this course today!Start Course Now
Branding Elements - Learning Outcomes
Introduction to Branding
Brand Building Process
Branding Elements - Lesson Summary
Brand Building - Learning Outcomes
Determine your Target Audience
Establish a Mission Statement
Qualities and Benefits
Brand Story and Messaging
Brand Building - Lesson Summary
Brand Growth - Learning Outcomes
Integration and Consistency
Brand Logo and Tagline
Brand Growth - Lesson Summary
On successful completion of this course you will be able to:
- Explain the importance of branding
- State the types of branding strategies
- Discuss the features of brand marketing
- Summarize the principles of brand management
- Define the purpose of a brand
- Outline six steps to getting started on competitive research
- Distinguish between mission and vision statements
- Explain the importance of defining your target audience
- Discuss brand voice
- Define brand personality
- Outline four steps to staying consistent in your branding
- Explain the importance of brand advocates
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
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An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
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