Creating a Unique Brand Identity

Name: Creating a Unique Brand Identity
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Learn how to build a distinctive brand identity that promotes your business in this free online marketing course.

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Learning Outcomes

In this free course, you will learn how to:

Select an ideal name that suits your brand or product
Describe the process of creating a strong brand identity
Explain how to communicate the unique appeal of your business
Discuss how to script your brand message in a way that appeals to your target audience
Relate taglines from brand messaging to the overall vision of your brand
Outline the steps involved in personifying your brand

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