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Designing a Service

Free Course
This course introduces you to the service process and the considerations that must be made when designing your service.
  • Duration

    4-6 Hours
  • Assessment

  • Certification

  • Responsive

  • Publisher





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This course examines the service process, and how to design a successful service. The importance of developing your service personnel, and educating your customers is discussed.

It looks at designing the physical aspects of your service, before moving onto the management of integrated marketing communications.

The management of different aspects of your service business are also examined for resource policies for service personnel to managing channel conflicts and service recovery in relation to service management

This course will be of interest to anyone who owns, or wants to establish, a service business.

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Having completed this course you will be able to:

  • Describe how to design a service blueprint.
  • List human resource policies for service personnel.
  • Describe the important considerations for service delivery.
  • Describe how to manage channel conflicts.
  • Discuss ways to manage a difference between demand and capacity.
  • Describe how the physical environment can affect both customers and employees.
  • Describe how to communicate using a marketing communication mix.
  • Discuss service recovery in relation to service management.
  • List the important aspects of an unconditional service guarantee.

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.


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