Start-Ups, Investment and Negotiation | Free Online Course | Alison

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Business Growth: Start-Ups, Investment and Negotiation

Learn how negotiation, investment, development and fundraising can help businesses grow in this free online course.

Free Course
This free online business course will be of great interest to anyone thinking about starting up a company. Business leaders and entrepreneurs offer their teachings on a range of subjects, from the importance of corporate culture to effective negotiation. They also discuss how to find angel investors for your business and why fundraising is such an important skill for entrepreneurs. So if you want to excel in business, start your learning today.
  • Duration

    4-5 Hours
  • Certification

  • Mobile Friendly

  • Publisher

  • Accreditation






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This course begins by discussing personal achievement, looking at how thinking like a traveler, treating life as an experiment and doing what you love can help you achieve success. It goes on to talk about how important it is to be able to cope with failure and learn from your mistakes, as well as the importance of creating meaning for employees in order to maximise their productivity.

The course moves on to talk about how you can transfer the culture of a big company into your start-up, how small companies can use speed to compete with giants in the same market and what financial institutions can offer companies beyond mere money management. The course then moves on to discuss being a venture capitalist and the impact of social entrepreneurship as well as how to attract angel investors to partner with your company.

Finally, the course looks at the art of negotiation, why effective negotiation is important in so many areas and why it's important to treat negotiations as if you may run into the same people further down the road. The course also discusses product development and understanding your customers as well as the success and ecosystem of Silicon Valley. These are all vital things for the aspiring entrepreneur to understand, so start your learning journey today.

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Learning Outcomes

On successful completion of this course you will be able to:

  • List the most important elements of decision making
  • Explain why creating meaning for your employees is important
  • Analyze the importance of culture in a business
  • Explain how smaller companies can compete with bigger, more established businesses
  • Explain the services a financial institution can offer a growing company
  • Summarize why fundraising is such a critical skill for an entrepreneur
  • Explain why risk is a necessity in business
  • Analyze the impact of social entrepreneurship
  • Explain what an Angel Investor does for a business
  • Discuss what makes an effective negotiation
  • Summarize the reasons to focus on building a brand


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.


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