Behavioral Science Foundations for Product Management

This course aims to introduce you to the exciting field of behavioral science and offer you the tools to transform your approach to product management. It starts with outlining the foundations of human behavior and exploring the cognitive processes that guide our choices and actions. Understanding these fundamentals will improve your ability to predict and influence customer behavior. Then, you will discover cognitive biases and their significant impact on decision-making.

The course will then introduce the emotional and social influences that shape consumer behavior. Emotions significantly impact decision-making, and social influences frequently shape trends and buying habits. Your marketing campaigns will be more effective and convincing if you are conscious of these impacts. The journey continues into behavioral economics and its application to product design.

You will also comprehend applying behavioral science to user experience design, helping you create intuitive, user-friendly interfaces that enhance engagement and satisfaction. Further, you will discover the fundamental concepts underlying human behavior, thoughts, and emotions, providing the essential backdrop for understanding more complex psychological phenomena. The final sections will discuss behavioral theories, cognitive behavioral approaches (CBAs) and how to apply these insights to product development and marketing strategies.