Do you want to build a successful presence on TikTok? This digital marketing course provides a complete overview of the application’s features to help you browse and search for content as you find the latest trending videos and hashtags. We explain how to switch your new account to a ‘Pro’ account to take advantage of TikTok's capabilities and customise the profile to increase your brand’s digital footprint. We demonstrate how to create and upload engaging videos and use TikTok's 'Discover' feature as a powerful marketing tool.

The course discusses how to set up a hashtag challenge and cross-promote your TikTok content on other social platforms like Facebook, Twitter and Instagram. We show you how to investigate how other businesses in your sector use TikTok for advertising and marketing campaigns and provide tips to help you set up influencer marketing to raise awareness or increase sales. The course identifies the best content creation and video ideas to boost your brand and explains how user-generated content works. We discuss how to run a promotion or contest on the social platform.

Finally, we describe the best marketing strategies that increase followers, including the practices prohibited or restricted on TikTok marketing. We explain how to use the tools and services required to produce quality videos, including Fanbytes and Pentos. The course presents TikTok's marketing success stories as examples and provides answers to frequently asked questions. This course is for anyone interested in creating engaging content and reaching a larger audience with their TikTok account. Sign up to learn how to grow your TikTok account with these proven digital marketing strategies.